Silvercrest Advertising Deepens Service Structure With New Public Relations Arm
L.A.-Based Firm Further Poised As Full-Service Option for Integrated Marketing
LOS ANGELES, March 17, 2015 /PRNewswire/ -- As it celebrates its 4th year in business, Silvercrest Advertising has announced the launch of its public relations and communications department, allowing the firm to employ enhanced cross-channel marketing tactics for its clients that can benefit from strategic media relations campaigns and programs.
"We've been strategically planning this addition for some time," stated William Rodriguez, Co-Founder and CEO of Silvercrest Advertising. "It's our mission to be problem-solvers that are considered extensions of our clients' marketing teams, not just another vendor or retained agency." He adds, "Through those relationships, we've seen an increase in the need for communication campaigns targeted to new and traditional media, social influencers and experts in the industries our clients operate. That's why we now offer PR services for the marketing campaigns in which it makes sense."
Known for advertising campaigns that effectively engage cutting edge technology to maximize traditional and non-traditional media buying, Silvercrest Advertising has employed corporate communications expert, Cozette Phifer, to spearhead all internal and external publicity efforts for the firm and its clients. Phifer formerly headed corporate communications at leading brands that include Jenny Craig, Sony Electronics, Eddie Bauer, PETsMART and Domino's Pizza.
Said Phifer, "Having been a client to many firms throughout the past three decades, I have a solid understanding of what companies expect from their agencies and what their limitations are. It's my goal to not only manage the added-value opportunities already offered to clients, but also to generate new venues for them to educate users about goods and services."
Looking to more than double their business in 2015, Rodriguez affirms that current clients have asked for Silvercrest to become their one-stop-shop for local, regional and national marketing campaigns. "Adding PR to the mix is a natural evolution for our Company," he adds. "With the overwhelming acceptance of our proprietary LMap software, our expansion into social, digital and outdoor advertising and our desire to truly partner with the brands we represent, it makes perfect sense for us to promote out clients' successes."
The Silvercrest Advertising Communications Department officially began operation on March 2nd and is offered as an addendum service to all existing clients, as well as a stand-alone service for businesses looking for a customized communications solution.
Contact: Cozette Phifer
[email protected]
(602) 469-3199
Logo: http://photos.prnewswire.com/prnh/20150316/182244LOGO
SOURCE Silvercrest Advertising
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