ATLANTA, May 31, 2011 /PRNewswire/ -- Silverpop®, the only provider of a scalable, integrated email marketing and marketing automation platform, today announces it has received Frost & Sullivan's 2011 Market Share Leadership Award for Marketing Automation Software. The award will be presented to Silverpop on June 14, at a reception held at the Hilton San Diego Resort & Spa.
The Frost & Sullivan Award for Market Share Leadership is presented to the company that has demonstrated excellence in capturing the highest market share and solidifying a leadership position within its industry. Currently more than 1,400 mid-size, and enterprise customers leverage Silverpop's Engage product to deliver highly relevant communications that drive revenue and build brand loyalty.
In its recognition of Silverpop, Frost & Sullivan highlighted the company's unique niche in the industry, which it has achieved by addressing the requirements of both marketing automation and email marketing focused clients. Frost & Sullivan also cited Silverpop's customer-oriented focus, extensive partner network and continual improvements to its flagship product—designed to expand solution functionality, while increasing ease of use, as well as boosting a customer's return on investment.
"Silverpop's unique approach attracts customers who aim to effectively automate marketing processes, while improving the impact of email marketing campaigns," notes Aimee Roberts, Industry Analyst for Frost & Sullivan. "Silverpop's offering optimizes the outcomes of marketing departments of every shape and size."
"We are honored by this recognition by Frost & Sullivan and pleased that they have acknowledged Silverpop's unique ability to help marketers efficiently develop campaigns and programs designed to build deeper customer relationships and increase revenue," said Bill Nussey, president and CEO of Silverpop. "As more marketers recognize the need to closely align their marketing programs with their customers' individual behaviors, we anticipate that our customer base will continue to grow exponentially, as the combined delivery of sophisticated email marketing tools and powerful marketing automation is unmatched in generating impressive results."
Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices.
Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at silverpop.com.
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Manager of Corporate Communications-Silverpop