Silverpop Re-launches Agent ROI Digital Marketing Tour

ATLANTA, Feb. 21, 2012 /PRNewswire/ -- To continue its mission of helping marketers turn relevancy into revenue, Silverpop™, the only marketing technology provider offering advanced email marketing and marketing automation solutions, today announces the re-launch of its popular Agent ROI Digital Marketing Tour. The series of half-day, free events provides marketers with key insights and actionable knowledge to be more successful by delivering content based on their contacts' behaviors -- when, how and where they want it.  Industry veterans, subject matter experts and Silverpop thought leaders will lead the events' discussions. The goal of the tour is to provide marketers with the tools needed to take their digital marketing programs to the next level, including:  

• Getting more personal by being more automated
• Making your customers' behaviors work for you
• Becoming more social
• Feeding the content beast

"The way marketers communicate with their customers and prospects is continuing to evolve," said Bryan Brown, director of product strategy for Silverpop. "Today's buyers need marketers less, but when they do hear from you they expect your messages to be highly relevant and personal, and the best way to achieve this is to listen to what they are telling you, whether directly via preference centers and surveys or based on the actions they take, or fail to take.  Attendees will walk away from this event with the knowledge they need to listen more carefully and act accordingly -- in a way that leads to deeper relationships and increased revenue."    

The roadshow begins March 6 in Houston at the Hyatt Regency. In addition to this event, the tour will have stops in the following cities throughout 2012:

• Atlanta
• Boston
• Chicago
• Denver
• Los Angeles
• Minneapolis
• New York
• Palo Alto
• Raleigh
• San Francisco
• Washington D.C.

For more information about the Agent ROI Digital Marketing Tour or to register for an event near you, click here.

About Silverpop:

Silverpop is the only marketing technology provider with expertise in email marketing and marketing automation. In today's customer-driven marketplace, one in which marketers must reach their target audience more often, via more channels and with more relevant messages than ever, this combination is ideal and unique.  Silverpop's products are designed for marketing departments across a variety of industries, that want to increase revenue, improve ROI, and operate more efficiently. Marketers using Silverpop are able to devote time to strategy as well as execution as a result of the company's focus on innovative, easy-to-use technology, simple implementation and services and support designed to give marketers the help they  need while allowing them to maintain control of their marketing efforts. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe.  Visit us at silverpop.com. 

Media Contacts:
Stacy Kirk
Manager of Corporate Communications-Silverpop
[email protected]
770-661-0633

SOURCE Silverpop