Silverpop Recognised for Email Marketing Innovations by Econsultancy

LONDON, Jan. 5 /PRNewswire/ -- Silverpop®, the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, has been recognized in Econsultancy's 2009 Innovation Awards. Dedicated to recognising the smartest new ideas and achievements across digital marketing and e-commerce, the Econsultancy awards received over 400 applications for consideration in 22 categories.

Econsultancy is a recognised source of independent advice and insight on digital marketing and e-commerce for a community of over 80,000 members worldwide. The Innovation Awards were judged by an international panel from companies themselves known for innovation, including Ogilvy, Nielsen Online Digital Strategic Services, Google, Unilever, Honda and many others.

Silverpop was "highly recommended" by judges, particularly for its proprietary Send Time Optimization feature, which addresses a long standing challenge for email marketers: identifying the best day and best time to send email. Silverpop's email marketing solution can automatically analyse recipient behaviour on a rolling basis to predict the ideal email delivery time for each address on a mailing list. The system then individually delivers messages to recipients at the precise day and time they're most likely to be in their inboxes. Scheduling delivery at the optimised time also solves international mailing challenges. With a single send, messages are delivered at the optimal time, worldwide, eliminating the need to schedule multiple sends across time zones.

"We're very proud to have been recognised for our efforts in the email marketing space, and to be the only email service provider to be honored in the prestigious Econsultancy Innovation Awards," said Will Schnabel, vice president of international markets for Silverpop. "Such recognition underscores Silverpop's commitment to bringing forward new solutions that help our clients better their email marketing practices in ways that are both innovative and easy to use. We will continue to focus on this in 2010 and beyond as we strive to help marketers nurture lasting relationships between companies and their customers, deliver a high ROI and generate measurable results."

Silverpop ended 2009 with a number of awards. The company was honored for its new brand identity and Web site in the Business Marketing Association of New York's 2009 Ace Awards competition. And Honda's Premier Partner Award was presented to Silverpop, recognizing the company's excellence in supporting Honda's email marketing efforts.

About Silverpop

Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging. And Silverpop's strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns ... from first click to lifetime customer. With offices in the United States, the United Kingdom and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at silverpop.com.

Silverpop® is a registered trademark of Silverpop Systems Inc. Silverpop Engage and Silverpop Engage B2B are trademarks of Silverpop Systems Inc.

    Contact:
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    Stacy Kirk
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    Silverpop, Senior Corporate Communications Associate
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    770-661-0633
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    [email protected]
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SOURCE Silverpop