Silverpop Reveals the Power of Marketing Automation at the Industry-Leading B-to-B Sales and Marketing Alignment Summit

ATLANTA, April 20, 2011 /PRNewswire/ -- Silverpop® today announced it will showcase ways to use its powerful marketing automation  tools to more closely align sales and marketing efforts at the SiriusDecisions Summit 2011.  The only provider of a scalable, integrated email marketing and marketing automation platform, Silverpop will be a platinum sponsor at the annual event, held this year on May 4-6 at the Fairmont Scottsdale Resort in Scottsdale, Arizona.

Silverpop's Engage product offers powerful tools designed to shorten the lead to sale timeline, while also providing a clear view into the results of marketing efforts—from lead acquisition to account close and beyond. While helping marketers thoughtfully nurture prospects and deepen relationships with customers, Engage also gives sales teams unprecedented insight into a behavior-based marketing process.  This is made possible through unique features such as printable lead scoring models that give representatives a visual picture of the criteria marketing is using to determine who is ready to buy and who is just starting their research.

"While Silverpop Engage was built with marketers in mind, it is also designed to help increase efficiencies between marketing and sales, and when these two groups are carefully aligned, the results can be extraordinary," said Will Schnabel, vice president of business development for Silverpop, with a particular focus on partnerships and alliances. "With this year's Summit focused on forging new alliances between sales and marketing, we are particularly excited to share with both groups how Engage can help them reach, and exceed, their goals."

SiriusDecisions' annual Summit is a unique three-day conference where SiriusDecisions analysts and top sales and marketing leaders from Fortune 500 companies and major SMBs share how b-to-b organizations are solving critical issues that hinder predictable growth. Each year, the theme focuses on aspects of how sales and marketing can, and should, intersect.

Richard Eldh, SiriusDecisions' managing director and co-founder, and Summit 2011 co-chair, adds: "Our annual Summit event provides an ideal platform for senior-level executives and their teams to gain access to the latest actionable research, network with peers in a relaxed setting and meet with partners who can help them achieve even greater business success."

About Silverpop

Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at silverpop.com.

Media Contact:
Stacy Kirk
Manager of Corporate Communications-Silverpop
[email protected]
770-661-0633

SOURCE Silverpop