Silverpop Selected by AlwaysOn as an OnMedia 100 Winner

ATLANTA, Jan. 31, 2011 /PRNewswire/ -- Silverpop,® the only provider of a scalable, integrated email marketing and marketing automation platform, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners.  Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Silverpop was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Silverpop and the OnMedia 100 companies will be honored at AlwaysOn's fifth annual OnMedia on January 31st, 2011, at The Paley Center for Media, New York.

OnMedia is where Madison Avenue meets Silicon Valley. This two-and-a-half-day executive event features high-level debates on how the Internet is disrupting the world of marketing, branding, advertising, and public relations.

"The make-up of the OnMedia 100 presents a poetic picture of the mega-trends AO's editors see driving the transformation of digital media and entertainment, namely the explosive growth in smartphones, social networking and social commerce, as well as the globalization of entrepreneurship," says Tony Perkins, founder and editor of AlwaysOn. "We also uncovered a new trend that's creating high-growth company opportunity -- the emergence of Web analytics as a powerful tool to help advertisers ascertain the 'wisdom of the crowd' and better target their marketing and branding pitches."

The OnMedia 100 winners were selected from more than a thousand U.S. and international technology companies nominated by investors, bankers, journalists, and digital media industry insiders. The AlwaysOn editorial team and its partners at SAP, the Blackstone Group, KPMG, Silicon Valley Bank, SNR Denton, SecondMarket, and Bridge Bank, as well as industry experts across the globe scoured the entrepreneurial community to identify the top 100 private digital media companies.

Silverpop helps marketers efficiently drive revenue and build customer loyalty by delivering highly relevant communications. It does so by empowering them with the industry's only marketing technology that combines a powerful marketing automation solution with some of the most sophisticated email marketing tools available, offering both on one scalable platform.  

A full list of all the OnMedia 100 winners can be found on the AlwaysOn website at:

http://alwayson.goingon.com/node/67044

"We are honored to be included among this year's OnMedia 100," said Bill Nussey, CEO of Silverpop.  "It is truly rewarding to be recognized within an industry that includes so many strong companies. We are proud of the work we do at Silverpop to help marketers take their programs to the next level through automated lead management programs and highly targeted and relevant email marketing campaigns that not only drive revenue, but develop longstanding, and mutually-beneficial relationships between trusted brands and their loyal customers."

About Silverpop

Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at silverpop.com.

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, Venture Summit Mid-Atlantic, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen Silicon Valley, and GoingGreen East. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand to spearhead the global innovation economy.

To participate in this revolutionary event and be among the Top 100 OnMedia companies, and to engage with the hottest new breakout digital media CEOs, venture investors, and the execs on Madison Avenue who get it, we are offering a 50% discount on tickets to celebrate the winning companies in honor of this award. Please register using this link for the special offer:

http://www.aonetwork.com/cart/add/p67003?destination=cart

SOURCE Silverpop