Silverpop to Sponsor IBM Coremetrics Marketing Showcase

ATLANTA, March 7, 2011 /PRNewswire/ -- Silverpop,^® the only provider of a scalable, integrated email marketing and marketing automation platform, is proud to announce its sponsorship of IBM Coremetrics Marketing Showcase 2011, which is being held in Austin, Texas, March 15-17. The conference will focus on how online marketing experts in industries as diverse as retail, financial services, travel and hospitality, and media and publishing are using real-time insight into customer interactions to drive new revenue streams. More than 400 IBM Coremetrics clients and business partners are expected to attend the conference.

"Online channels and digital media continue to be one of the fastest growing segments in many industries," said John Squire, chief strategy officer, IBM Coremetrics. "Coremetrics Marketing Showcase will convene the best-and-brightest minds in online marketing to provide hands-on examples of how to use advanced analytics to deliver deeper business insights, enhance every customer experience with targeted interactions and improve customer loyalty. We are proud to be working with a world-class company like Silverpop on this event."

At Marketing Showcase, Silverpop will demonstrate the numerous ways in which IBM Coremetrics clients can leverage Silverpop Engage in their marketing optimization efforts.

"When Silverpop clients integrate our technology with IBM Coremetrics, they are armed with the information necessary to make sure their messages are as relevant and personal as possible, and because of this, they see results," said Will Schnabel, Vice President of Business Development for Silverpop with a particular focus on alliances and partnerships.  "We are pleased to be part of an event where we can demonstrate the power of partnerships in taking email marketing programs to the next level."

Sponsors are limited to top companies serving the IBM Coremetrics client base, including email service providers, behavioral targeting companies, commerce platform vendors, and other related industries. Customers will have extensive time to meet with these companies in a one-stop venue to understand how their offerings complement and integrate with IBM Coremetrics solutions.

The IBM Coremetrics Marketing Showcase takes place Wednesday and Thursday, March 16 -17, at the Renaissance Austin Hotel, and is preceded by Coremetrics Classroom on Tuesday, March 15. Registration is now open.

About Silverpop

Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at silverpop.com.

For more information on Coremetrics, an IBM Company please visit http://www.coremetrics.com/.  

SOURCE Silverpop