SIM Partners Releases Visit Fairfax Android App

CHICAGO, Dec. 1, 2011 /PRNewswire/ -- SIM Partners, a full-service digital marketing agency and leading developer of mobile apps for destination marketing organizations, today announced that Visit Fairfax, a mobile visitor's guide for Fairfax County, Virginia, is now available for Android smart phones.

The branded mobile application is a comprehensive travel guide through Fairfax County in Northern Virginia and the Washington, D.C., region. It was created by SIM Partners in collaboration with Visit Fairfax, the official destination marketing organization for Fairfax County.

The app contains a wealth of information, ratings, reviews, maps and access to thousands of attractions, events, accommodations, restaurants and special offers. To download the free app, visit www.fxva.com/mobile.

The Visit Fairfax iPhone app, launched in 2010, has been downloaded 4,000 times with more than 165,000 consumer actions to date.

"Mobile phones with the Android system are increasingly popular in the consumer market, with more than 550,000 being activated a day," said Jon Schepke, President, SIM Partners. "In Fairfax, where more than 30 percent of smart phone users have the Android system, we're thrilled to build on the success of the Visit Fairfax iPhone app by making this best-in-class pocket tour guide more accessible."

SIM Partners' principals have well over a decade of experience helping leading hospitality and other travel companies increase their marketing ROI through mobile marketing, search engine marketing and social media strategies.  

Visit Fairfax is easy to navigate and packed with features – from geo-location maps to videos to consumer reviews, social media integration and beyond – to deliver a fun and engaging user experience. The app is designed to facilitate visitors' planning, booking and shopping needs before, during and after their trips.

The app lets Fairfax County and its industry partners provide real time information and promotional incentives to travelers through their smart phones. It provides marketers with real-time tracking and reporting for up-to-the-minute results and better decision-making.

Consumer reviews of Visit Fairfax have been overwhelmingly positive:

Great! – 5 Stars – "Great app and super easy to use. Gives all the information needed to contact and find a place I wanted to go and has a variety of local things to browse."

Great Resource for restaurants/bars – 5 Stars – "Always looking for a new place to take my family to eat as well as take in the occasional happy hour. This app is very intuitive and has tons of extras that I'm sure I'll take advantage of."

Great place 2 see what is on in Fairfax - 5 Stars – "Awesome"

Great service – 4 Stars – "This app helped me plan my limited time in the area. The time saved gave me extra opportunities I would never have known about."

About SIM Partners

SIM Partners, based in Chicago, IL, is a full service, interactive marketing agency specializing in innovative, ROI-driven solutions that help companies cost-efficiently acquire customers through the use of mobile marketing, search engine marketing and social media strategies. The integrated and comprehensive marketing solutions are used by leading companies in travel, home services, retail, insurance, B2B, real estate, financial services and restaurant industries. The proprietary technology platforms are designed to help clients achieve their digital marketing goals with minimal internal resources. SIM Partners' offerings include a Local Search Platform, Mobile Marketing Platform, mobile application development for smart phones and tablets (iPhone/iPad, Android etc.), Paid Search (desktop and mobile PPC), share for rewards, and Ask-an-Expert social media application. For more information, visit http://www.simpartners.com.

For more information about Visit Fairfax, visit www.fxva.com.

SOURCE SIM Partners