Simmons Hospitality Partners with Applied Textiles for Exclusive Nano-Tex® Stain Protection Technology

ATLANTA, May 10, 2013 /PRNewswire/ -- Simmons Bedding Company and its Hospitality Division ("Simmons Hospitality") announces a new strategic partnership between the bedding company and Applied Textiles ("Applied"), the exclusive distributor of Nano-Tex® high-performance stain protection technology for commercial interiors. The arrangement grants Simmons Hospitality the exclusive privilege of using the high-performance stain protection Nano-Tex® for the Division's new Recharge Beautyrest® models, introduced at next week's 2013 Hospitality Design Expo and Conference in Las Vegas.

"The partnership between Simmons Hospitality and Applied Textiles is a perfect marriage of two outstanding products – our legendary Beautyrest Pocketed Coil® spring mattresses and Nano-Tex® technology," said Steve Tipton, Vice President of Simmons Hospitality.  "Given the stress that most hotel mattresses undergo, this new Nano-Tex®-treated layer adds an enhanced level of stain-resistant protection and preserves the quality of our mattresses. Our partnership with this excellent product enables Simmons to provide a better, more protected product to our customers."

Nano-Tex® – originally developed for use on apparel in 2000 – has become the leading high-performance fabric protection in the "Top of Bed" segment of the hospitality bedding industry, providing superior stain protection in harsh, heavily trafficked commercial environments. During factory production, the bedding fabric is pre-treated with the stain-resistant product, which covalently bonds to the fiber of the fabric to prevent stains by repelling various dirt and spills, including wine, coffee, blood and urine.

This highly breathable, safe treatment includes no PFOA, formaldehyde or VOCs and is used by some of the world's most trafficked industries, including healthcare, education, entertainment, and, of course, hospitality. The Nano-Tex® treatment is guaranteed to last the life of the fabric, saving hotels time and money on continuous maintenance and replacement costs.

The companies' agreement gives Simmons exclusive use of Nano-Tex® technology during the launch period; all new Simmons Hospitality Recharge Beautyrest® mattresses will be treated with the technology.

For more information, please visit the Simmons Hospitality Bedding booth (#2541) at the HD Expo or go to www.simmonshospitality.com.

About Simmons Bedding Company
Atlanta-based Simmons Bedding Company ("Simmons") is one of the world's largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest TruEnergy®, Beautyrest Black®, ComforPedic® from Beautyrest®, Natural Care® and BeautySleep®. Simmons operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world's leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher-quality sleep, helping ensure consumers around the world are LIVING LIFE FULLY CHARGED™. For more information, visit www.Beautyrest.com, or follow Beautyrest on Facebook, Twitter and YouTube.

Forward-Looking Statements
This press release includes forward-looking statements that reflect our current views about future events. The forward-looking statements in this press release speak only as of the date of this press release and are expressed in good faith. However, these forward-looking statements are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons's expectations, including, but not limited to, operational pressures, including our ability to launch new products on a timely basis, the success of our new products and costs related thereto; our product liability, intellectual property and other litigation claims; and strategic decisions, including potential acquisitions and personnel realignments. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.

FOR INFORMATION
Christina Schrempp
404.835.4521
[email protected]

SOURCE Simmons Bedding Company