Simmons Research and Cubeyou Partner to Deliver Deeper Understanding of Consumer Interests and Lifestyles
New Solution helps brands, agencies, and publishers more precisely define and effectively reach their target audiences
NEW YORK, March 21, 2017 /PRNewswire/ -- Simmons Research, the leading source of cross-channel consumer intelligence, today announced at the ARF Annual Conference that it has partnered with Cubeyou to jointly develop and bring to market a new solution that enables brands and media companies to gain a deeper understanding of consumers' brand affinities, motivations, and lifestyle preferences, resulting in more relevant content and advertising for and higher engagement from their consumers. The Cubeyou/Simmons Fusion combines Cubeyou's lifestyle and brand affinity insights - compiled from social profiles on over 10 million consumers - with Simmons' National Consumer Study (NCS)- which contains over 60,000 variables related to consumer behaviors, attitudes, intent and brand affinity, including 1,000 distinct media properties, 500 product categories, and 8,000 brands.
"The extensive array of media choices and devices that are available to today's consumers is staggering. This level of choice is great for consumers, but makes it increasingly challenging for content and ads to stand above the crowd to capture consumers' attention," said Steve Dennen, Head of Partnership at Simmons. "Both brands and content owners can more effectively engage consumers by reaching them in the right moment with the most relevant content and advertising, which can only come from a deeper understanding of those consumers' lifestyle, motivations, and preferences. We are excited to work with Cubeyou to bring such crucial consumer insights to our customers."
By merging deep insights on consumers' lifestyle and brand preferences, attitudes, and intent with extensive data on consumers' media habits across devices and outlets, Cubeyou/Simmons will help publishers, agencies and brands throughout the digital marketing process from marketing strategy and segmentation, to creative and content optimization and media plan execution.
"In an environment of abundant but often disconnected data, Marketers are challenged to unearth valuable and timely insights on consumers. Cubeyou's open data platform and user interface make this discovery process fast and easy," said Federico Treu, CEO and founder of Cubeyou. "The partnership with Simmons is an exciting milestone. Clients who rely on Simmons are now able to get an even broader, up-to-date view of the American consumer, enriched by Cubeyou's interest and affinity data that is derived from more than 4.5m daily social interactions."
About Simmons Research
Simmons Research is the leading source of cross-channel consumer intelligence. Simmons measures American consumer psychographics, preferences, attitudes, and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences. For more than 60 years, Simmons has helped leading brands, agencies, and media companies effectively engage with consumers, providing measurement of over 60,000 consumer elements, including all major media, 600 attitudes and opinions, 500 product categories, and 8,000 brands. For more information, please visit www.simmonsresearch.com and follow @simmonsresearch on Twitter.
About Cubeyou
Our mission at Cubeyou is to help marketers make better decisions, faster. Using big data and predictive algorithms, we have developed software to do in a few seconds what in the past took data analysts hours. We leverage our proprietary social panel, the largest consumer panel in US, and combine it with the best data sources available in the market today, then apply artificial intelligence to reveal unparalleled consumer insights. Discover more@ www.cubeyou.com
Media Contact:
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SOURCE Simmons Research
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