Simmons Research Launches New Insights Platform; Announces AI-powered Chatbot App
Innovative research portal and smart search technology significantly reduce the time spent on data analysis and insights generation
NEW YORK, Feb. 20, 2018 /PRNewswire/ -- Simmons Research, the leading source of essential consumer intelligence, today announced the launch of Simmons Insights, a syndicated research portal providing clients with faster access to actionable consumer insights. Powered by Simmons Smart Search, the most comprehensive consumer intelligence search engine, the new platform allows marketers to mine through hundreds of thousands of consumer behaviors in seconds.
"We're on a journey with one goal – helping clients find new market opportunities in less time than it takes to grab a coffee at Starbucks," said Andrew Feigenson, CEO at Simmons Research. "Our clients run thousands of advanced analyses using Simmons data per month. Smart search reduced the amount of time taken to find and build complex audience segments by fifty percent. This is just the first in a set of enhancements that we'll be releasing throughout the year, designed to increase efficiencies and drive ROI for our clients."
In parallel, the company also announced the launch of its Chatbot app, Ask Simmons, providing clients with access to data nuggets and key reach metrics via the industry's first conversational UI. Powered by advanced AI models, the Ask Simmons Chatbot will be available for select beta clients as an iOS app and a desktop app.
"The information available in Simmons enhances the proposals that our team submits to clients," said Erica Ellis, Director of Insights at Gamut, Smart Media from Cox. "In any given project, we cull actionable insights from the data to inform media planning and execution. Seeing clients lean in on our findings with the help of this resource is always a welcomed bonus."
"We've found Simmons to be indispensable in helping us better understand consumers and uncover behavioral insights," said Fadi Karam, Vice President of Marketing, Strategy and Business Development at Nestle. "The ability to quickly mine through a vast range of variables helps us uncover unique market opportunities we may have otherwise missed."
About Simmons Research
Simmons Research is the leading source of cross-channel consumer intelligence. Simmons measures American consumer psychographics, preferences, attitudes, and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences. For more than 60 years, Simmons has helped leading brands, agencies, and media companies effectively engage with consumers, providing measurement of over 60,000 consumer elements, including all major media, 600 attitudes and opinions, 500 product categories, and 8,000 brands. For more information, please visit www.simmonsresearch.com and follow @simmonsresearch on Twitter.
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SOURCE Simmons Research
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