Simple Tactics for Small Businesses to Create Relevant Content

NEW YORK, March 20, 2013 /PRNewswire/ -- While creating and broadly sharing content has never been easier, creating content that your audience wants to share is a seemingly ubiquitous challenge among today's communications professionals.  And when a small business marketer is investing valuable time, money and resources to craft regular blog posts or fine-tune a video, they want to be sure their audiences find it useful and interesting.  

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According to PR expert and PR Newswire contributing author, Dan Janal, there is no easier way to find out what content your customers want to hear and read about than to ask them. In the latest article on PR Newswire's small business PR Toolkit, Janal reminds us of the value of creating simple survey questions and conducting targeted outreach to uncover audience preferences.

To read the complete article, visit:  http://bit.ly/16JnuNg.

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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