Simplicity Group Acquires Zen Wealth Management Group to Expand Holistic Wealth Management Offerings

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Oct 15, 2026, 09:00 ET

SUMMIT, N.J., Oct. 15, 2026 /PRNewswire/ -- Simplicity Group ("Simplicity"), a holistic financial planning firm combining the best of accumulation and protection strategies and solutions, today announced the acquisition of Chicago-based Zen Wealth Management Group, Inc. ("Zen Wealth") founded by Eddie Patel. This transaction welcomes Eddie Patel as Simplicity's newest Partner and marks the addition of a key holistic financial planning practice with tax planning expertise to Simplicity's organization.

Zen Wealth, which will rebrand as Simplicity Tax Advisors, will leverage Simplicity's extensive scale, resources, and distribution network to accelerate its business model across new geographies.

"Eddie and the team at Zen Wealth have built a model that seamlessly bridges tax preparation and holistic wealth management," said Bruce Donaldson, President and CEO of Simplicity. "Their expertise goes beyond tax preparation and planning to address the wealth accumulation and protection goals of their clients. We are thrilled to welcome Zen Wealth to Simplicity and look forward to scaling their proven approach across our national footprint."

"Joining Simplicity marks an exciting milestone for our team," said Eddie Patel. "Integrating skillful tax preparation with forward-looking tax planning is critical for long-term holistic financial planning, yet it remains the missing link in most families' retirement plans. By combining our specialized expertise with Simplicity's institutional-caliber resources, we can enhance the value we provide to families as they navigate complex financial decisions."

About Zen Wealth Management Group
Based in Chicago, IL, Zen Wealth Management Group, Inc. is a financial services firm providing a multi-faceted suite of wealth management, tax preparation, bookkeeping, payroll, and insurance planning services. Zen Wealth specializes in integrating tax strategies with long-term wealth management to serve individual and business clients. For more information, please visit https://www.zenwealthgroup.com/.

About Simplicity Group
Simplicity is the leading partner for advisors, financial institutions, and consumers by delivering the best combination of wealth accumulation and financial protection products that meet the needs of a consumer-oriented holistic financial plan. As one of the fastest growing partnerships in the financial services industry, Simplicity offers an unrivalled array of tools and technologies to grow and protect wealth, which can be accessed through affiliation, outsourcing, or joining the partnership. In an ever-changing environment, Simplicity's commitment to working in our clients' best interest is unwavering and has always been anchored to our commitment to Education, Value, and Partnership. For more information, please visit: www.simplicitygroup.com and follow the Company on LinkedIn.