Simpli.fi Recognized Among the Best in the B2B Marketing Space with Dick Reed Awards

FORT WORTH, Texas, April 15, 2025 /PRNewswire/ -- Simpli.fi, the leading Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, has been nominated for the esteemed Dick Reed Awards, hosted by Just Global. This marks the company's fifth consecutive nomination for these prestigious awards – a testament to Simpli.fi's commitment to excellence in B2B marketing.

The Dick Reed Awards honor the pioneers and innovators reshaping the B2B marketing landscape. Each nomination and award reflects the transformative leadership that drives the industry forward, highlighting the significance of strong partnerships and the power of meaningful relationships in B2B marketing.

Simpli.fi was recognized in two categories for the 2025 Dick Reed Awards. Simpli.fi and B2B data provider Bombora's integration was shortlisted in the Channel Advancements & Innovation – Programmatic category. This award honors a platform that has revolutionized digital marketing by introducing cutting-edge tools, precise targeting capabilities, and innovative solutions. Additionally, Kevin Dwyer, Senior Performance Analyst at Simpli.fi, was shortlisted in the Commitment to Excellence – Omnichannel category, which recognizes a partner who has built a reputation for delivering consistently exceptional results.

"We're honored to be recognized in two categories at the 2025 Dick Reed Awards, which recognize the very best in the AdTech space. It's a testament to not only the skill and expertise of our team at Simpli.fi, but also to our strong partnerships with industry leaders and the consistency of the results we deliver for our B2B customers," said Frost Prioleau, Co-Founder and CEO of Simpli.fi.

Simpli.fi's contextual solution, created in partnership with Bombora, provides a future-proof way to target audiences. The true B2B data pioneer, Bombora, connects the B2B ecosystem in a one-of-a-kind Data Cooperative, enabling a holistic view of an account's research and consumption behavior. From this data, Bombora derives actionable insights that make it possible for brands, agencies, and publishers to identify, understand, and reach their prospects and customers throughout the buyer and user experience and across the activation platforms of choice.

Dwyer was nominated for the Commitment to Excellence, Omnichannel category for his outstanding contribution to managing and executing campaigns for his clients' business, including Just Global. He plays a key role in ensuring the smooth launch and continuous optimization of campaigns, consistently delivering strong results. His proactive suggestions and focus on improving campaign performance have contributed to stronger partnerships and ongoing success in omnichannel efforts.

Simpli.fi's latest nominations build upon a history of recognition from the Dick Reed Awards – the company has been nominated for at least one Dick Reed Award every year since they launched in 2020. The company has four consecutive Strategic Partner Agency of the Year nominations and was nominated last year for Most Collaborative Company, Most Collaborative Individual, and Unsung Hero.

For more information about Simpli.fi's industry-leading programmatic solutions and advanced attribution capabilities, please visit their website. 

About Simpli.fi

Simpli.fi is the leading Advertising Success Platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi's investors include leading private equity firms Blackstone and GTCR. To learn more about Simpli.fi, please visit Simpli.fi.

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