simplyFUEL Ranks #61 on the 2025 Inc. 5000 List of America's Fastest-Growing Private Companies, #1 in Kansas
The #1 selling protein ball in the U.S.—born in the Kansas City Royals clubhouse during their 2015 World Series run—also earns #4 in Food & Beverage and #1 in the Kansas City Metro.
LEAWOOD, Kan., Aug. 14, 2025 /PRNewswire/ -- simplyFUEL, a protein ball company, founded by nationally recognized sports dietitian, Mitzi Dulan, has been named on the prestigious Inc. 5000 list, ranking #61 nationwide, #4 in Food & Beverage, and #1 in both Kansas and the Kansas City Metro area.
Founded in 2015, simplyFUEL was born during Dulan's 10th season as the team sports dietitian for the Kansas City Royals. That September, she made her now-famous protein balls to fuel players—powering them through their historic World Series win just six weeks later, the team's first championship in 30 years. The snack quickly became a clubhouse obsession, and once the local media went nuts about the story, fans started asking, "How can we buy your balls?"
From those humble beginnings, simplyFUEL has grown into a national better-for-you snack brand with a devoted following. Today, simplyFUEL protein balls are available in numerous Costco locations throughout the country, nationwide at Sam's Club, and in select Walmart stores, with another major retail launch slated for next month. Known for clean, simple ingredients and crave-worthy flavor, the brand delivers real fuel for real families—making healthy eating both delicious and convenient.
"This recognition is a testament to what a small but mighty team can accomplish," said Mitzi Dulan, Founder & CEO. "From making protein balls in my kitchen, to the KC Royals clubhouse, to Costco shelves—it's been an incredible journey. Being ranked among the top 100 fastest-growing companies in the country and knowing we're the #1 selling protein ball in America, is truly humbling. I'm forever grateful to the Kansas City Royals players for inspiring this journey."
The Inc. 5000 honors the most dynamic private companies in America, celebrating innovation, entrepreneurship, and remarkable revenue growth.
About simplyFUEL
Founded in 2015 by sports dietitian Mitzi Dulan, simplyFUEL creates high-protein, nutrient-rich snacks with simple, real ingredients. Known for their protein balls, the company has sold over 120 million balls and is loved by NFL and NBA players, college teams, health-conscious snackers, sports moms, and busy households nationwide—providing real fuel for real families. For more information, visit www.simplyfuel.com and follow along on social media @simplyfuel.
Media Contact:
Mitzi Dulan
Founder + CEO
913.269.1889
[email protected]
SOURCE simplyFUEL
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