Sinomax USA® Introduces PureFoam™

The First Holistically Formulated Memory Foam Product

Mar 15, 2011, 08:00 ET from Sinomax USA

HOUSTON, March 15, 2011 /PRNewswire/ -- Sinomax USA, a leading designer, manufacturer and distributor of memory foam bedding introduces PureFoam™. Another first for Sinomax, the new PureFoam products are also the first holistically formulated foam products for the bedding industry.

In response to consumer concerns of polyurethane memory foam contamination and an unpleasant long-term odor, Sinomax developed the PureFoam products to provide a holistic alternative, a better experience and a much needed peace of mind for consumers.

Polyurethane memory foam products are reported to be contaminated with polybrominated diphenylethers (PBDE), a chemical ingredient used to create flame retardants in foam, plastics and other fabrics. Banned by the EPA in 2005, these chemicals that act like carcinogens in the human body can still be found in foam products purchased prior to the ban.

In 2010, Dr. Oz, the nationally syndicated TV show doctor, advised, "The levels of PBDEs in polyurethane foam pillows are among the highest in your house, and direct exposure can lead to liver damage and affect thyroid function. By replacing your foam can reduce your risk of PBDE-related health problems."

Sinomax, producers of CertiPUR-US® certified memory foam, ensures that their formulations are pure through a comprehensive sourcing directive and intensive quality control process. "In order to achieve high-quality standards, Sinomax only imports raw materials from the world's most reputable chemical suppliers," said Frank Chen, Sinomax CEO.

"With PureFoam, we add Cargill's BioH® polyols, a soy-based ingredient which has a natural organic smell, plus an activated charcoal that absorbs odors throughout the life of the product," Chen explained, "Both work to eliminate initial and durable odors in the foam we produce and ensure a much better experience with our fentire CertiPUR-US certified product line."

Visit our showroom to experience our entire new PureFoam collection at 295 Fifth Ave., Suite 708, New York, NY 10016.

About Sinomax USA, Inc.

Sinomax USA, Inc. is a leading designer, manufacturer and distributor of CertiPUR-US®

certified memory foam bedding under the ComforZen™ brand and retail private labels. The company's products are sold in Walmart, Target, Sam's Club and other national retailers. Headquartered in Houston, TX, Sinomax USA has manufacturing facilities in China, as well as distribution centers in America.

CertiPUR-US is a registered certification mark of Alliance for Flexible Polyurethane Foam, Inc.

For more information:

Julie Chavez, Sinomax USA