SIRUI Wins "Best of Show", Showcases New Lenses at IBC 2026

LAS VEGAS, Sept. 14, 2026 /PRNewswire/ -- SIRUI, an imaging brand specializing in innovative lens design and technology, showcased its latest lens innovations at IBC 2026. A major highlight of the show was the Aurora 15mm F1.6 full-frame autofocus lens receiving a Best of Show Award on September 13. At Booth 12.D31, SIRUI also featured the newly launched Saturn V2, two upcoming new focal lengths in the Aurora series, and the Swift series, alongside its established Vision Prime, Iron-Star and Astra lineups.

Aurora 15mm F1.6 Receives "Best of Show" Award

SIRUI's upcoming Aurora 15mm F1.6 full-frame autofocus lens received a "Best of Show" Award during IBC 2026 on September 13.

Combining an ultra-wide 15mm focal length with a large F1.6 aperture, the lens features a 0.3m minimum focusing distance, low distortion and a compact, lightweight design. The combination of ultra-wide coverage, large aperture and portability makes it a versatile option for full-frame creators.

The lens also reflects SIRUI's focus on optical design and manufacturing, including the in-house development and production of aspherical lens elements.

New Lens Innovations at IBC 2026

SIRUI's IBC lineup featured several recent additions across anamorphic, autofocus and lightweight imaging solutions.

The Saturn V2 drew attention with its 1.6x anamorphic design, full-frame coverage and horizontal-and-vertical shooting capability, offering greater flexibility across different production formats.

The Aurora series introduced new focal lengths while maintaining a focus on compact design and image quality. The Aurora 24mm, for example, was designed for video creators with low focus breathing and a compact form factor suited to applications including vlogging, handheld video, weddings, events and documentary production.

SIRUI also showcased its upcoming Swift autofocus lens series, developed around the "Daily Carry" concept for users seeking a compact and lightweight solution for everyday shooting. Together with the Vision Prime, Iron-Star and Astra series, the lineup demonstrated SIRUI's expanding portfolio of imaging solutions.

The two new focal lengths in the Aurora series and the Swift series are set to launch progressively over the coming months. For further details, please stay tuned to SIRUI's official store.

Connecting with Creators and the Imaging Industry

Beyond product demonstrations, SIRUI engaged with filmmakers, creators, media and industry professionals throughout the show.

At the show, SIRUI was also joined by creators Sightseeing Stan, Vi-Dan, and INDIE Filmmakers, who took part in on-site talks sharing their experiences working with SIRUI lenses and their perspectives on visual storytelling. International imaging media outlet CineD also conducted an on-site interview with the SIRUI team.

SIRUI also partnered with EVOTO and HOLLYLAND on a joint on-site check-in campaign during the show.

SIRUI's participation at IBC 2026 highlighted its latest lens developments and continued engagement with the global imaging community.

About SIRUI

Founded in 2006, SIRUI is a global brand specializing in optical imaging products and dedicated to providing professional, high-quality optical and imaging solutions for photographers, filmmakers, and imaging enthusiasts. Through continuous innovation in optical technology and product design, SIRUI strives to empower creators with greater freedom to explore, create, and bring their vision to life.

Find more information about SIRUI:

Online Store: https://store.sirui.com/
Facebook: www.facebook.com/SIRUIImaging
Instagram: www.instagram.com/siruiimaging
YouTube: www.youtube.com/c/SIRUIImaging
TikTok: www.tiktok.com/@sirui.optical

SOURCE SIRUI