Sitecore® and Forrester Analyst Ted Schadler Discuss Satisfying the Mobile Mind Shift with Context Marketing in 3/2 Webinar

First 100 attendees to receive a free copy of Schadler's book, "The Mobile Mind Shift"

Feb 25, 2016, 08:30 ET from Sitecore

SAUSALITO, Calif., Feb. 25, 2016 /PRNewswire/ --


Consumers have formed a fiercely loyal bond with their mobile devices, depending on them to order food, contact friends and family, and make purchases. Whenever and wherever they are, consumers can tap or swipe their way to satisfaction, creating their own personal mobile moment.

With this in mind, it is imperative and timely for brands to make the most of these mobile moments by delivering the right experiences. Join Ted Schadler, globally recognized as one of the most prominent thought leaders on disruptive technologies, and Scott Anderson, CMO, Sitecore® as they discuss why effective mobile moments rely on context marketing and what is required to deliver mobile content in context.

Discussion topics will include:

  • What the mobile mind shift means for consumer expectations and business opportunities.
  • How to create a mobile moment journey map.
  • How contextual content improves the effectiveness of mobile moments.


Wednesday, March 2, 2016 at 10:00 a.m. PST/1:00 p.m. EST


Ted Schadler, Principal Analyst, Forrester

Scott Anderson, CMO, Sitecore


Register for this complimentary webinar by visiting here.

Sitecore recently launched the next generation of its flagship product, Sitecore® Experience Platform™ (Sitecore XP 8.1) and was named as a Leader in the The Forrester Wave™: Web Content Management Systems, Q1 2015.

About Sitecore
Sitecore is the global leader in experience management software that enables context marketing. The Sitecore® Experience Platform™ manages content, supplies contextual intelligence, and automates communications, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time. More than 4,600 customers—including American Express, Carnival Cruise Lines, easyJet, and L'Oréal—trust Sitecore for context marketing to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue. For more information, follow us at @sitecore or visit:

Eastwick for Sitecore  
Veronica Herico  

Sitecore and Experience Platform are registered trademarks or trademarks of Sitecore Corporation A/S and/or its subsidiaries in the USA and other countries. All other brand names, product names or trademarks belong to their respective holders. Sitecore reserves the right to alter product and services offerings, and specifications and pricing at any time without notice.

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