Sitecore Appoints Eric Stine as Chief Executive Officer, Marking Next Phase of Growth and Innovation

SAN FRANCISCO, May 1, 2025 /PRNewswire/ -- Sitecore®, the global leader in digital experience management software, today announced the appointment of Eric Stine as Chief Executive Officer, effective immediately.

The appointment comes at a time of rapid growth and opportunity for Sitecore, having recently reengineered the company's core Digital Experience Platform (DXP) and Content Management System (CMS) for the AI era. With his experience leading enterprise software companies to grow at scale, Stine will accelerate Sitecore market expansion to attract and retain even more of the world's most respected brands.

Stine, who previously served as Sitecore's Chief Operating Officer, has been instrumental in building momentum across the company's go-to-market organization. Under his leadership, Sitecore XM Cloud – an AI-enabled SaaS platform for delivering powerful digital experiences at scale - has significantly expanded its global customer base, growing global revenues by 100% over the last year, improving customer retention, and deepening its ecosystem with the most respected partners. Stine's impact on driving sustained revenue growth and aligning teams around customer success has laid a powerful foundation for the company's next chapter.

Eric Stine, CEO of Sitecore, commented: "I'm honored to lead Sitecore through the next phase of growth and innovation. Having spent a significant amount of time with our clients, our partners, and our talented team of employees, I am confident that we are uniquely positioned to help brands simplify how they reach, engage and serve their customers." Sitecore dominates the digital experience management space, with clients that include some of the world's most trusted and beloved brands, including Blue Yonder, CIMIC Group, Equifax, INEOS Automotive, QBE, RAI Amsterdam, Shure, and Zurich Insurance Group. Stine continued, "We have the most compelling and advanced AI-powered DX platform on the market, unlocking powerful, personalized connections at global scale. Combine that with an ecosystem able to implement and drive value faster than any other vendor, and we are simply unrivaled."

Darren Roos, Chairman of the Board at Sitecore, added: "Eric has an incredibly impressive track record of leading high performing teams and he is especially well positioned to lead Sitecore through this next wave of growth. He has a real understanding of what customers need to deliver compelling digital experiences, a strong technical background that will enable Sitecore to further leverage AI as a competitive differentiator, and a vision that will attract and inspire customers, employees and partners to grow with the business." He continued: "I also want to thank Dave O'Flanagan for his contribution and creating a platform for future growth."

Stine takes the helm following the successful tenure of Dave O'Flanagan, who was appointed to transform Sitecore into the most modern and AI-capable Digital Experience Platform on the market. O'Flanagan initially joined Sitecore through the acquisition of Boxever, where he was founder and CEO. Following the integration of Boxever into Sitecore's Customer Data Platform (CDP), O'Flanagan became the company's Chief Product Officer and then Chief Executive Officer. Over the course of his tenure, O'Flanagan has moved Sitecore into the Cloud, as a feature-rich DXP with AI capabilities that enable customers to deliver the most compelling digital experiences. While O'Flanagan will be moving on from the day-to-day management of the business, he will remain an advisor to the Board.

Prior to joining Sitecore, Eric Stine was Chief Executive Officer of Elemica, a digital supply chain platform for manufacturers. Previously, Stine held senior leadership roles at several leading enterprise technology firms. He was Chief Commercial Officer at Skillsoft and previously served as Chief Revenue Officer at Qualtrics. Earlier in his career, Stine spent over a decade at SAP, where he led industry go-to-market strategies and built customer-centric commercial operations across North America.

AI continues to be at the heart of Sitecore's strategic focus, enabling brands to deliver more personalized, efficient, and impactful digital experiences. The company's recent partnership announcement with Microsoft further underscores its commitment to bringing cutting-edge AI capabilities to marketers and developers around the world.

Sitecore is uniquely positioned in the market and will now accelerate its vision of empowering brands to connect with their customers through AI-powered, data-driven experiences that drive business outcomes.

About Sitecore

Sitecore is a global leader in digital experience software. Unifying content, commerce, and personalization, the Sitecore Digital Experience Platform empowers the world's smartest brands to build lifelong customer relationships. Learn more at www.sitecore.com.

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SOURCE Sitecore