Sitecore Expands Mobile Apps Strategy for Customer Experience Marketing with Xamarin Partnership

SAUSALITO, Calif., April 14, 2015 /PRNewswire/ -- Sitecore, the global leader in customer experience management, today announced the availability of Sitecore Mobile SDK for Xamarin (software development kit). Sitecore, known for its best of breed web and mobile web content management system, now also allows organizations to integrate their native Xamarin applications with Sitecore, enabling customers to manage and analyze the mobile app experience across all popular mobile platforms.

The mobile experience is incredibly important. Consumers' digital experiences are increasingly mobile-first – and in many parts of the world, mobile-only. Organizations, therefore, must provide the best, most complete customer experience through dedicated native apps. The Sitecore Mobile SDK for Xamarin is the latest Sitecore product enabling brands to create great customer experience for mobile. The Sitecore for Xamarin SDK allows C# developers to build native, cross-platform apps with Xamarin and easily serve Sitecore-managed content, using only a few lines of code. Now, joint customers can deliver high quality mobile experiences, seamlessly delivering relevant content to their users.

Sitecore is partnering with Xamarin, a mobile development solution that gives developers the ability to quickly and easily create native apps for iOS, Android, Mac and Windows using a single C# code base. Through this partnership, content from the Sitecore Experience Platform can be used natively across multiple mobile platforms.

"Mobile is critical to delivering digital customer experience, and Sitecore is committed to helping our customers fully leverage both the mobile web opportunity and now also mobile apps," said Darren Guarnaccia, chief strategy officer at Sitecore. "From delivering content to their customers seamlessly on any mobile device, to enabling marketers to manage the customer experience from their own mobile devices, to making it easy for developers to build native mobile applications, mobile is intrinsic to customer experience and Sitecore will continue to push the boundaries."

Gartner says, "By 2017, U.S. customers' mobile engagement behavior will drive mobile commerce revenue in the U.S. to 50% of U.S. digital commerce revenue." * In this mobile landscape, organizations need development tools that can help them rapidly create mobile-driven digital experiences for the most popular phones and tablets.

"With the Sitecore Mobile SDK for Xamarin, mobile developers have even more power to create great user experiences," says Joseph Hill, co-founder at Xamarin. "Now our nearly one million Xamarin developers can tap into Sitecore's platform to create contextual customer experiences with a few lines of code, without ever leaving C#."

Key capabilities of the Sitecore Mobile SDK for Xamarin include:

• New Portable Class Library (PCL) client compatible with Microsoft.NET and Xamarin
• Built for the Xamarin platform (Xamarin iOS and Android apps)
• Developers use the same C# code to integrate Sitecore Experience Platform (SXP) into their native iOS, Android and Windows Xamarin apps
• Integrated with the Sitecore Web API

Availability
Sitecore Mobile SDK is available on the Sitecore Development Network (SDN) and Xamarin Components store at https://components.xamarin.com/view/Sitecore.Mobile.SDK.

* Gartner, Inc., "Predicts 2015: Digital Marketers Will Monetize Disruptive Forces", Jennifer S. Beck, Mike McGuire, Adam Sarner, Andrew Frank, Jennifer Polk, Jake Sorofman, November 3, 2014.

About Sitecore
Sitecore is the global leader in customer experience management. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue. With the Sitecore® Experience Platform™, marketers can own the experience of every customer that engages with their brand, across every channel. More than 4,400 of the world's leading brands – including American Express, Carnival Cruise Lines, EasyJet and L'Oréal trust Sitecore to help them deliver the meaningful interactions that win customers for life. For more information, visit: www.sitecore.net.

About Xamarin
Xamarin is the new standard for enterprise mobile development and quality. Xamarin helps nearly 1 million developers to accelerate the creation, testing and monitoring of mission-critical consumer and enterprise apps. No other platform enables businesses to reach all major device platforms with 100% native apps from a single code base. With Xamarin, enterprises standardize development in C#, share on average 75% source code, and leverage their existing skills, teams, tools and code to deliver great apps with broad reach quickly. Xamarin is a Visionary in Gartner's 2013 and 2014 Magic Quadrant report for Mobile Application Development Platforms and won the 2013 Visual Studio Partner of the year award.

PR Contacts
Emily Iwan
Sitecore
+1 (415) 326 7471
[email protected]

Ben Friedland
Bateman Group
+1 (415) 767 0570
[email protected]

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SOURCE Sitecore

Related Links

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