SAUSALITO, Calif., March 9, 2016 /PRNewswire/ -- Sitecore®, the global leader in experience management software, today announced that it has been recognized by The 2016 CRM Watchlist as a winner in a competition led and judged by esteemed journalist and digital marketing content specialist, Paul Greenberg.
Greenberg, a blogger, best-selling author and President of The 56 Group, LLC, a customer strategy consulting firm, compiled the annual 2016 CRM Watchlist which was created to highlight top global technology companies who serve the CRM marketplace.
"This year's CRM Watchlist was the toughest year ever to win, so everyone on this list deserves applause. To have an impact, the company has to be pretty much a complete company who has been doing this long enough to have established a rhythm that leads to impact. The company has to be well rounded -- it has financial stability, solid management, excellent products and services, culture, and a strong partner ecosystem to help sustain its efforts. It has to have a clear vision and mission and also clear-cut strategies to get external forces - customers, analysts, journalists, prospects, etc. – engaged," said Greenberg.
"We are pleased to receive such a prestigious honor from a known expert in the field of CRM, CMS and WCM," said Scott Anderson, CMO, Sitecore. "Sitecore has built a platform from the ground up that uniquely enables companies to know every customer and shape every experience in real-time and at scale. Recognition as a winner on the CRM Watchlist provides yet another validation of our efforts to help our clients globally deliver a truly integrated brand experience for their customers."
This recognition follows Sitecore's position as a Leader in the 2015 Gartner Inc. Magic Quadrant for Web Content Management for the sixth consecutive year.* Sitecore was also recognized as a Leader in The Forrester Wave™: Web Content Management Systems, Q1 2015 and as a Strong Performer in The Forrester Wave™: Digital Experience Platforms, Q4 2015.
About Paul Greenberg
In addition to being the author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services and a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the authority for the CRM industry. His book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, now in its fourth edition, is in eight languages and been called "the bible of the CRM industry". You can learn more about Paul here: http://the56group.typepad.com/.
* Gartner, Magic Quadrant for Web Content Management, Mick MacComascaigh, Jim Murphy, 29 July 2015
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Sitecore is the global leader in experience management software that enables context marketing. The Sitecore® Experience Platform™ manages content, supplies contextual intelligence, and automates communications, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time. More than 4,600 customers—including American Express, Carnival Cruise Lines, easyJet, and L'Oréal—trust Sitecore for context marketing to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue. For more information, follow us at @sitecore or visit sitecore.net.
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