SAUSALITO, Calif., March 16, 2016 /PRNewswire/ -- Sitecore®, the global leader in experience management software, has published a special edition of the For Dummies® series focused on Context Marketing. Providing marketers with an introduction and overview, "Context Marketing For Dummies" addresses the major hurdles that companies face when trying to stay relevant to consumers and personalize marketing messages on an individual basis. The book also discusses how consumers no longer accept fragmented digital experiences and expect seamless and relevant engagement across every touch point.
Marketers can gain valuable insight and learn:
- The true value, best practices and principles surrounding Context Marketing
- Tips to deliver personalized experiences throughout the customer journey
- Recommendations for evaluating marketing technology
- How to do away with data and application silos
"The one-size-fits-all approach to marketing simply doesn't work. Marketers must shift from talking at customers to conversing with them at an individual level," said Scott Anderson, CMO, Sitecore. "We are empowering brands to engage with consumers in the context of each individual experience, across every channel, in real time."
The book will be available on Wednesday, March 16, 2016. Register for a free digital copy here.
Sitecore is the global leader in experience management software that enables context marketing. The Sitecore Experience Platform product manages content, supplies contextual intelligence, and automates communications, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time. More than 4,600 customers—including American Express, Carnival Cruise Lines, easyJet, and L'Oréal—trust Sitecore for context marketing to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue. For more information, follow us at @sitecore or visit sitecore.net.
About For Dummies®
After 20 years, more than 250 million copies printed, and millions of e-books downloaded, For Dummies is the world's bestselling reference series, well known for enriching people's lives by making knowledge accessible in a fun and easy way. Loyal customers around the globe agree that For Dummies is "more than a publishing phenomenon…[it is] a sign of the times," [The New York Times]. With more than 1,800 active topics covering everything from health to history, music to math, sports to self-help, technology to travel, For Dummies is dedicated to Making Everything Easier. The For Dummies brand presence continues to expand wherever there is a need to know, including mobile apps, e-learning courses, a corporate custom publishing program, a robust consumer website, and a licensed product line that includes consumer electronics, culinary, crafts, video, software, musical instrument packs, home improvement, automotive, game, and more. For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.
Eastwick for Sitecore
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