SAUSALITO, Calif., Jan. 19, 2018 /PRNewswire/ -- Sitecore®, the global leader in experience management software, today announced that Gartner has positioned the company as a Leader in its 2018 Gartner Magic Quadrant for Digital Experience Platforms.
Gartner defines a Digital Experience Platform (DXP) as "an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure, and personalized access to information and applications across many digital touchpoints." Sitecore was recognized for its ability to execute and completeness of vision.
Sitecore integrates its industry-leading content management and native digital marketing tools—including analytics, personalization, automation, machine learning, and omnichannel delivery—with a central repository of real-time, multichannel customer experience data. The interconnectedness of customer profile information throughout Sitecore gives organizations the ability to understand and respond in real time to the context behind every customer interaction, regardless of where it happens.
"We are excited and honored to be recognized by Gartner as a Leader in the Magic Quadrant for Digital Experience Platforms," said Sitecore Chief Executive Officer Mark Frost. "We believe Gartner's conclusions further validate our vision to not just reach customers, but understand and respond to their preferences through a single, integrated platform. To us, it's a vision we continue to deliver on, most recently with our Sitecore Experience Cloud™ announcement, and that allows our customers to embark on and scale their digital transformation."
The Sitecore Experience Cloud, announced in Oct. 2017, continuously learns from each customer interaction so brands can deliver optimized real-time engagements—with content, customer insights, and commerce seamlessly integrated. Machine learning capabilities optimize audience targets and paths to conversion to power the most relevant conversations. As well, Sitecore offers customers the flexibility to connect with a range of applications and deploy either in the cloud (PaaS or IaaS), on premises, or with a hybrid approach.
According to Gartner, "Leaders have ample ability to support a variety of DXP use cases and consistently meet customers' needs over substantial periods. Leaders have delivered significant product innovation in pursuit of DXP requirements, and have been successful in selling to new customers across industries."
Source: Gartner, "Magic Quadrant for Digital Experience Platforms," Jim Murphy, Gene Phifer, Gavin Tay, Mike Lowndes, 17 January 2018.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L'Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.
Contact Charlotte Ziems Sitecore VP of Communications and Content Marketing [email protected]
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