Sitecore Surges as Global Brands Simplify Customer Engagement and Drive Results

Sitecore.ai helps marketers explore the future of digital customer engagement

SAN FRANCISCO, June 25, 2025 /PRNewswire/ -- Sitecore^® today announced the launch of Sitecore.ai, a bold new digital experience where marketers can explore how content, data, and intelligence come together to power the next era of digital engagement, making it easier than ever for brands to reach, engage, and serve their customers. Showcasing the company's AI-first, cloud-native digital experience platform for omnichannel content optimization, this launch arrives as part of Sitecore's continuously delivered capabilities for its versionless SaaS platform, XM Cloud.

Built as a living demonstration of what comes next, Sitecore.ai combines editorial storytelling, episodic content, and hands-on interaction to show how agentic AI is transforming marketing. Through the Future of Digital series, marketers can explore key shifts like real-time personalization, conversational discovery, and intelligent automation. Sitecore.ai is designed to spark curiosity, provoke conversation, and help marketers build confidence in how they move forward with AI.

Central to the future envisioned on Sitecore.ai, Sitecore XM Cloud is an on-ramp for organizations to begin their journey to the agentic digital future, which is quickly becoming the norm for brands to deliver to their customers.

Real Brands. Real Results. Real Momentum.

The web is entering a new era – one shaped by AI and defined by smarter, more connected experiences. With XM Cloud at the core of its digital experience platform, Sitecore is helping top brands deliver intelligent, personalized engagement that feels effortless and impactful. XM Cloud's fully SaaS architecture gives teams the flexibility to adapt quickly and embrace AI-powered strategies that personalize, execute, and optimize every digital experience.

Regal Rexnord, a leading manufacturer of electric motors, power transmission components, and industrial automation solutions, has launched several new digital properties on the XM Cloud platform, accelerating its digital transformation strategy. The move has streamlined content operations, improved time-to-market, and established a scalable foundation for future innovation. "XM Cloud is enabling us to deliver faster, smarter, and more consistent digital experiences across our global brands," said Tim Dickson, Chief Digital and Information Officer at Regal Rexnord.

Hexagon AB, a global leader in measurement technologies, recently launched an entirely new digital expression of their refreshed brand and sharpened strategic focus built on XM Cloud. "We designed the new experience around our customers," said Josh Soffe, Vice President, Digital, Marketing Operations & Analytics at Hexagon. "Now, we're set up to move faster, work smarter, and have laid the groundwork for AI-driven content and conversational search. This is just the first step in building a digital ecosystem that puts the customer at the center of everything we do."

"Sitecore's modern digital experience platform has transformed how we create and deliver content at scale," agreed George Chang, Senior Director, Digital Experience & Technology at Hexagon.

Enhancements Boost Marketing Productivity and Engagement

The latest capabilities in XM Cloud and the Sitecore platform help marketers save time and effort, move faster, connect more deeply with customers, and deliver results. Campaigns move from concept to launch in minutes with self-services for marketers that include AI-powered briefs, tailored asset recommendations, and one-click deliverable suggestions that empower marketers to produce polished, on-brand content optimized for specific audiences and personas. Learn more about Sitecore solution enhancements.

"We built XM Cloud to solve real problems for real marketers," said Eric Stine, CEO of Sitecore. "Proven and ready, it's really SaaS, really simple, and really built with agentic AI to help marketers create smarter, launch faster, and connect more meaningfully. That's how we're unlocking the full potential of digital to help brands turn complexity into clarity, and strategy into action."

Curious what the future of the web looks like? Visit Sitecore.ai to explore, experiment, and get inspired. Then learn more at Sitecore Symposium, Sitecore's flagship event bringing together marketers and technologists in November.

About Sitecore

Sitecore creates digital experiences so powerful they connect the world. Our agentic experience platform makes it simple for marketers to reach, engage, and serve customers with tailored journeys that make their stories relevant. With AI at the core, Sitecore transforms content delivery, drives engagement, and unlocks personalization at scale, redefining what's possible in digital experience. Learn more at sitecore.com.

Sitecore is a registered trademark of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names or trademarks belong to their respective holders.

Media Contact:

Jessica Rampen
[email protected]

SOURCE Sitecore