Sitecore Symposium 2025: Igniting the Future of Agentic Digital Experience

Advancements in leading digital experience platform & keynote speaker Jesse Cole of the Savannah Bananas to inspire bold strategies for marketers

ORLANDO, Fla., Sept. 4, 2025 /PRNewswire/ -- Sitecore, the digital experience leader, today announced highlights for its annual flagship event, Sitecore Symposium 2025, taking place November 3–5 at the Walt Disney World Dolphin Resort in Orlando, Florida. With keynote speaker Jesse Cole, founder of Fans First Entertainment and the viral sensation Savannah Bananas, the event promises to energize more than 1,500 marketers, technologists and digital leaders around how they build loyalty, spark joy, and create unforgettable experiences in a world powered by AI, data, and content at scale.

What makes Banana Ball different isn't just the dancing umpires or golden capes — it's the philosophy. Jesse Cole built a brand around fans-first thinking, eliminating friction, speeding up the game, and turning spectators into participants. That same principle is at the heart of Sitecore's mission: helping brands move beyond transactions to create moments that matter. At Sitecore Symposium 2025, attendees will explore how to apply this ethos to their marketing strategy — using AI, data, and content to build experiences that feel personal, participatory and unforgettable.

"Jesse Cole has transformed the fan experience by proving that joy and connection create lasting loyalty," said Eric Stine, CEO of Sitecore. "That same principle applies to every brand represented at Symposium. With the scale and speed of AI-driven personalization, companies have the power to translate complex products, large end-markets, or immense amounts of content into meaningful experiences that are both personal and enduring."

Sitecore will also showcase its latest innovations at the event, including the newly launched App Marketplace, which gives marketers, developers, and agency partners the freedom to build and deploy custom apps on demand using Sitecore's SDK. Paired with XM Cloud, Sitecore's AI-ready, SaaS-native CMS, the Marketplace empowers brands to scale personalization with speed, flexibility, and precision — turning digital spectators into active participants.

Real-world stories from customers like American Heart Association, DP World, GoTo Technologies and WellSpan Health will highlight how Sitecore is helping organizations transform their digital strategies — not just with tools, but with a mindset shift toward experience-led growth.

"Partnering with Sitecore allowed us to move fast and deliver results. In a matter of weeks, we consolidated fragmented digital experiences, launched scalable personalization, and introduced innovations like a simplified product selector. As a result, we saw a 78% surge in organic trial conversions, a 200% improvement in lead quality and a projected 60–70% reduction in infrastructure costs. This wasn't just a redesign—it was a transformation of how we engage, convert, and grow," said Peter Mahoney, Chief Commercial Officer at GoTo Technologies.

"Kroll.com with Sitecore XM Cloud wasn't just a platform upgrade—it set a new standard for digital excellence. We have transformed how we present and deliver the firm to our clients, bringing clarity to our capabilities and strengthening our brand through a unified, global digital experience. This new platform enables both our teams and our clients to move with greater speed, precision, and relevance—supporting marketing-led growth and reinforcing our position as a trusted advisor worldwide," said Masha Rubashkina, Managing Director, Global Head of Marketing and Branding at Kroll.

Symposium 2025 is a chance to learn, connect, and be inspired by the people and platforms shaping the future of digital experience. Early bird pricing ends September 12, so register today: symposium.sitecore.com. You can also join the conversation on LinkedIn and X using #SitecoreSYM.

About Sitecore
Sitecore creates digital experiences so powerful they connect the world. Our agentic experience platform makes it simple for marketers to reach, engage, and serve customers with tailored journeys that make their stories relevant. With AI at the core, Sitecore transforms content delivery, drives engagement, and unlocks personalization at scale, redefining what's possible in digital experience. Learn more at sitecore.com.

Sitecore is a registered trademark of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names or trademarks belong to their respective holders.

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SOURCE Sitecore