Skinnygirl Cocktails Redefines Cocktailing in 2012

DEERFIELD, Ill., Feb. 28, 2012 /PRNewswire/ -- Skinnygirl Cocktails, one of the fastest growing brands in the spirits industry, has changed the way women enjoy their cocktails. On the heels of its explosive success of Margarita, Sangria and White Cranberry Cosmo, Skinnygirl Cocktails is excited to introduce inventive new offerings for 2012. The brand redefines cocktailing this year by presenting a closetful of options that help women step up any social occasion.

(Photo: http://photos.prnewswire.com/prnh/20120228/NY60663 )

Like its predecessors, each offering is purposefully created to be lower in calories yet always great-tasting. Skinnygirl Cocktails soars to the next level with the introduction of Skinnygirl, The Wine Collection; Skinnygirl Vodka with Natural Flavors; and Skinnygirl Pina Colada. Each innovation fills a specific need in the market and flawlessly caters to the Skinnygirl who wants (and gets) it all.

"We are changing the way women think about socializing by rewriting the rules of cocktailing," says Melanie Hellenga, Director, Skinnygirl Cocktails. "We are rolling out all of the innovations at once as we are committed to giving ladies everything they want and need to stock a low-calorie, guilt-free bar. We are excited to give more options to Skinnygirl fans around the world."

The groundbreaking, low-calorie cocktail line offers women a stress and guilt-free way to enjoy the drinks they have always loved. What started with the Skinnygirl Margarita from New York Times Bestselling Author Bethenny Frankel has turned into a cocktail phenomenon, offering innovative, low-calorie and great-tasting options for women who want it all.

SKINNYGIRL, THE WINE COLLECTION
Skinnygirl takes a brand that is trusted and loved by women and extends it to the largest beverage alcohol category and the one they consume most. The brand's first foray into wine offers California White Blend, California Red Blend and California Rose, three offerings that perfectly match the taste preference of the consumer. At 100 calories per 5 oz. serving, which is 15% lower than the other wines*, each blend is fruit-forward and pleasantly drinkable with a definitive wine profile. Skinnygirl Cocktails offers a modern, stress-free way to enjoy wine.  Available May 2012 at a suggested retail price of $14.99.

SKINNYGIRL VODKA WITH NATURAL FLAVORS
Skinnygirl enters the largest category in the spirits industry with four lower-calorie, great-tasting flavors including Bare Naked, Tangerine, Island Coconut and Cucumber. Each is naturally flavored and provides a unique and exciting option for the Skinnygirl consumer. With at least 20% fewer calories than other vodka brands**, Skinnygirl provides a high-quality, low-calorie base that allows women to design their own cocktail for the first time. Available May 2012 at a suggested retail price of $21.99.

SKINNYGIRL PINA COLADA
Skinnygirl Cocktails is the first to offer consumers a cream-free, low-calorie version of a drink that can hit over 800 calories and is typically only consumed on vacation. At under 100 calories per 4 oz. serving, Skinnygirl achieves the impossible by presenting a guiltless pleasure that instantly provides that feel-good vacation vibe. Available May 2012 at a suggested retail price of $14.99.

Skinnygirl Cocktails is thrilled to present the new Skinnygirl family. From Ready To Serve (Margarita, Sangria, White Cranberry Cosmo and Pina Colada) to Ready To Mix (Vodka with Natural Flavors) to Ready To Enjoy (Wine), Skinnygirl continues to raise the bar by breaking the rules and redefining women's cocktailing needs.

ABOUT BEAM INC.
As one of the world's leading premium spirits companies, Beam is crafting the spirits that stir the world.  Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Kilbeggan Irish Whiskey, Laphroaig Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry's fastest growing innovations. Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

ABOUT SKINNYGIRL COCKTAILS
Skinnygirl Cocktails is the groundbreaking, low-calorie cocktail line that has redefined the way women cocktail. What started with the Skinnygirl Margarita from the mind of New York Times Bestselling Author and cocktail "fixologist" Bethenny Frankel has turned into a cocktail phenomenon, offering innovative, low-calorie options for women who want it all. Frankel's inspired concept did not go unnoticed and in March 2011, the brand was acquired by premium spirits powerhouse Beam Inc. Beam has rapidly grown the brand into one of the fastest growing spirits brands in the market today. In 2011, Skinnygirl Cocktails' comparable net sales rose a staggering 486%. Skinnygirl Cocktails has created a new set of rules for the spirits industry as it flawlessly offers the options women need, without all the calories they don't. For more information on the new way to cocktail, please visit www.skinnygirlcocktails.com.

*Based on USDA's National Nutrient Database Standard reference for wine

**Based on USDA's National Nutrient Database Standard reference for vodkas

©2012 Skinnygirl Cocktails, Deerfield, IL; Avg. Analysis:  All Products:  Protein 0g, Fat 0g; Vodka with Natural Flavors (per 1.5 oz.):  Calories 75.8, Carbs 0g; Cocktails (per 1.5 oz.):  Calories 34.9, Carbs 2g; Sangria (per 5 oz.):  Calories 132, Carbs 22.5g; Wine (per 5 oz.):  Calories 100, Carbs 5g

SOURCE Skinnygirl Cocktails