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Skydiver Luke Aikins provedl historický seskok z 25 tisíc stop - bez padáku nebo obleku wingsuit - pro kampaň "STRIDE GUM PRESENTS HEAVEN SENT"
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News provided by

Mondelēz International

Aug 01, 2016, 08:49 ET

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Video se seskokem je do 6. srpna dostupné zde: http://strideheavensent.tumblr.com/ppv  

LOS ANGELES, 1. srpna 2016 /PRNewswire/ -- Tento víkend dokázal prvotřídní skydiver Luke Aikins bezpečně přistát v poušti v jižní Kalifornii poté, co vyskočil z letadla ve výšce 25 tisíc stop bez padáku či speciálního obleku zvaného wingsuit. Jeho seskok byl pro projekt STRIDE GUM PRESENTS HEAVEN SENT*. Dvaačtyřicetiletý manžel a otec byl na zemi přivítán svojí rodinou a přáteli, kteří byli svědky toho, jak dokázal nemožné.

Tento historický počin byl v přímém přenosu vysílán televizní stanicí FOX. Ti, kteří seskok propásli, si ho mohou do 6.sprna pustit online na následujícím odkazu: http://strideheavensent.tumblr.com/ppv.

Aikins, který představuje již třetí generaci skydiverů, má za sebou přes 18 tisíc seskoků a předvedl celou řadu skydivingových kaskadérských kousků. "Tentokrát jsem sám sebe dotlačil fyzicky i psychicky dál než kdy dříve", uvedl Aikins. "Ale musel jsem dokázat, že je to možné."

Tento historický skok přenášený naživo sponzorovala značka Stride Gum od Mondelēz International, Inc.. „Luke se zavázal riskovat a posouvat hranice", řekla Laura Hendersonová, globální ředitelka monetizace content & media u společnosti Mondelēz International. "Prožívá svůj život s šílenou intenzitou a to je přesně ten typ partnera, kterého jsme hledali pro naši novou šíleně intenzivní kampaň Stride Gum."

Spoluautorem této události byl Chris Talley z Precision Food Works a Jimmy Smith z Amusement Park Entertainment. "Heaven Sent byl mnohem více než jen neuvěřitelný skydivingový počin," řekl Smith. "Luke všem divákům ukázal, čeho můžete dokázat, když se ženete za svými sny a pevně v ně věříte".

*Nepokoušejte se daný seskok napodobit či zopakovat. Byl proveden profesionálním skydiverem s rozsáhlou zkušeností.

O MONDELĒZ INTERNATIONAL
Mondelēz International, Inc. (NASDAQ: MDLZ) je globální koncern vyrábějící cukrovinky a pochutiny s čistými příjmy v roce 2015 ve výši přibližně 30 miliard dolarů. Společnost Mondelēz International vytváří skvěle chutnající chvilky radosti v 165 zemích světa a je předním výrobcem sušenek, čokolád, žvýkaček, bonbónů a nápojů v prášku. Vlastní značky s miliardovou hodnotou jako sušenky Oreo, LU a Nabisco; čokolády Cadbury,Cadbury Dairy Milk a Milka; i žvýkačku Trident. Mondelēz International je pyšným členem Standard and Poor's 500, NASDAQ 100 a Dow Jonesova indexu udržitelnosti. Navštivte naše webové stránky www.mondelezinternational.com nebo nás sledujte na Twitteru www.twitter.com/MDLZ.

O Amusement Park Universe
Naše společnosti vytváří průkopnický tvůrčí video obsah a zábavu, technologické a výjimečné produkty, obchodní modely a vztahy se silnými značkami, stejně jako tradiční průkopnickou reklamu. Více informací naleznete na www.amusementparkinc.com a www.amusementparkent.com nebo nás sledujte na Twitteru @HeavenSentAPE.

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