Släcka Launches as a Functional Beverage Designed to Control Cravings

Now available for purchase online and in select retailers

FORT LAUDERDALE, Fla., Sept. 4, 2025 /PRNewswire/ -- Släcka is a new crave-curbing functional beverage, Founded by entrepreneurs David Allred and his co-founder Amber Lewis, built to help people manage between-meal snack cravings while staying hydrated and clearheaded. David is best known as a founder of Dry Farm Wines, the premier "better for you" organic sugar-free wine, while Amber is a food veteran who founded The Good Kitchen meals for at-home organic, healthy living.

Släcka is a clean-label, sugar-free beverage powered by paraxanthine for smooth, sustained energy and electrolytes for optimal hydration, with no artificial flavors and just five calories per can. The beverage blends other functional ingredients like 5-HTP, L-theanine, Paraxanthine, and acetyl-L-carnitine to help curb appetite while supporting mental focus, and is available in flavors including Strawberry Lemonade, Grapefruit, and Watermelon Margarita with single-pack and subscription options.

"Släcka is all about regaining control of your choices and putting you in the driver's seat of your appetite," said David Allred, Co-Founder of Släcka. "We wanted to bring something to market that could help people feel in control of their cravings and ultimately, their health. We all know how intense that 2:00 PM snack attack can feel, and that's where Släcka comes in: giving people the option to choose something easy and in line with their goals instead."

The launch also marks Släcka's entry to the retail market, with the beverage available in-store at the following New York City locations:

• Fairway Market
• Gourmet Garage
• Dumbo Market - Front Street Location
• Dumbo Market - Smith Street Location
• Westside Market
• Westerly Market
• Brooklyn Fare

Släcka has also been accepted into KeHE and will be launching in the NEW to KeHE program in Q4. It will be available in the following distribution centers: Southern California/Chino, NYC/Maryland DC, Texas/Dallas DC. For more information, to order online, or to sign up for a subscription, visit drinkslacka.com.

About Släcka
Släcka is a better-for-you functional beverage brand on a mission to help people take back control of their cravings and energy. Founded by David Allred, Släcka combines powerful ingredients and bold flavors into a clean-label, sugar-free drink built for sustained energy, hydration, and appetite control. Learn more at drinkslacka.com.

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SOURCE Slacka