Sleek New Look, Same Low Fares, Only on southwest.com

DALLAS, Feb. 12 /PRNewswire-FirstCall/ -- southwest.com, the most popular airline web site in terms of unique visitors, is now offering an even better online Customer experience. Today, Southwest Airlines launched a new look and feel, along with improved navigation, on its award-winning web site. The new homepage offers Customers a more personalized experience and makes it easier to find what's needed including hotel and car rentals. The new homepage also showcases what makes Southwest Airlines different from other air carriers.  southwest.com is the only place to book Southwest fares online, and the bookings made through the site account for more than 80 percent of all Southwest Airlines bookings. Check out the changes at www.southwest.com.

The new web site enhancements include:

• The homepage image and other features can be personalized and pre-populated to the user's home airport. Saved searches make it easier for Customers to shop for flights, cars, and hotels.
• Customers can now easily plan any part of their trip directly from the homepage with new car and hotel booking widgets.
• New pages have been added to highlight how Southwest Airlines is different from its competitors.
• Every page of the site has updated, easy-to-use navigation and a search box to help users find exactly what they are looking for.
• Drop downs are available from the global navigation to help users get to interior pages faster.
• Every page now has a social media bar to help users engage with Southwest on social media sites such as Facebook, Twitter, and blogsouthwest.com.

The new homepage is another step in Southwest's efforts to ensure that southwest.com is the preferred full-service travel booking solution for Customers. In 2009, multiple enhancements to the site laid the ground work for the new southwest.com. Southwest launched an online travel community called TravelGuide, provided Customers tools to quickly find travel deals with a new Special Offers section, and completely redesigned the air booking functionality to make the process more useful and efficient. More updates to southwest.com are expected throughout 2010.

After 38 years of service, Southwest Airlines (NYSE: LUV) continues to differentiate itself from other low fare carriers—offering a reliable product with exemplary Customer Service.  Southwest Airlines is the most productive airline in the sky and offers Customers a comfortable traveling experience.  Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded, currently serving 68 cities in 35 states.  Based in Dallas, Southwest currently operates more than 3,100 flights a day and has nearly 35,000 Employees systemwide.

www.southwest.com

SOURCE Southwest Airlines