Sleep Category Innovator Casper Continues International Growth, Launches in the UK
Following Recent EU Launch, Casper Expands Global Presence, Bringing Universally Comfortable Sleep Products to England, Wales, Northern Ireland, and Scotland
NEW YORK, Aug. 10, 2016 /PRNewswire/ -- Casper, the award-winning sleep brand transforming the mattress industry in North America, today announced its launch in the United Kingdom (UK). After two years of tremendous growth and increasing consumer demand for Casper products around the world, the company is now shipping its popular mattress, sheets, and pillows directly to customers in England, Wales, Northern Ireland, and Scotland.
Now available to ship to nine countries, this next step in global expansion comes on the heels of the company's recent launch in Europe announced in June. With Casper's massive success, reaching $1 million in sales in their first 28 days of business and more than $100 million in 2015, excitement quickly reached the UK and Europe resulting in high demand for Casper's award-winning sleep products in these markets.
"Our incredible and sustained growth in the first two years has led to significant consumer demand from around the world," said Philip Krim, Casper co-founder and CEO. "Now more than ever, consumers are waking up to the idea that buying online is the best approach to a better night's sleep, and we're excited about the opportunity to bring our award-winning customer experience and thoughtful design to the UK. This launch is the proverbial next step in our goal of making Casper the global destination for all things sleep."
About Casper:
Casper (casper.com) is a global sleep company that launched in 2014 with one perfect mattress sold directly to consumers — eliminating commission-driven, inflated prices. Its critically acclaimed sleep surface was developed in-house, has a sleek design, and is delivered in a small, "how did they do that?"-sized box. The company is one of the fastest growing consumer brands of all time, and its product line has increased to include sheets and pillows. Casper was named one of Fast Company's Most Innovative Companies in the World, and its eponymous mattress was crowned one of TIME Magazine's Best Inventions of 2015.
Media Contact
Lindsay Kaplan
VP, Communications, Casper
[email protected]
SOURCE Casper
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