Sleep Tight - How One of the World's Largest Hotel Groups Maintains Brand Consistency at All of Its Properties

Saepio's Newest Webinar Installment Features the Carlson Hotel Group's Blake Utne

Mar 06, 2012, 09:00 ET from Saepio

KANSAS CITY, Mo., March 6, 2012 /PRNewswire/ -- Brand Marketing Coordinator for the Carlson Hotel Group, Blake Utne, will be discussing the company's new MAM-powered tool, Advertising Design Service (ADS), in the newest installment of Saepio's MAM101 webinar series on March 15, 2012, at 12 PM CST.

Registration for the webinar is free. Register Now.

Utne will offer insight into why MAM is the best fit for his company and how Carlson uses marketing asset management technology to improve marketing process and ensure brand consistency for nearly 500 of its hotels worldwide. He'll discuss how the solution saves time and money while ensuring branding remains airtight. Utne will demonstrate how to use the ADS tool and explain how Carlson Hotel Group was able to increase usage by 17 percent in 2011.

"We're excited for Blake to showcase how cost effective the solution is, as well as how much time marketers can save with a MAM-powered tool," said President and CEO of Saepio, John Thomson. "If a global organization such as the Carlson Rezidor Hotel Group is able to achieve such great success with over 500 of their hotels, we're confident other large, international companies can obtain the same outcome."

During the webinar, Utne will discuss how the ADS tool has taken the worry out of maintaining brand standards while simultaneously empowering local marketers to mimic brand advertising for their own promotions and special initiatives. Lastly, Utne will offer unbiased answers to participants' questions about Carlson's MAM strategy during a Q&A session at the end of the webinar.

About Saepio
Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings.  The world's best known brands turn to Saepio's powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns.  To learn more about Saepio, visit