Sleepwear and Loungewear Market size to grow by USD 29,398.4 million from 2022 to 2027, Driven by the introduction of products with advanced features and innovative designs - Technavio

NEW YORK, April 7, 2023 /PRNewswire/ -- The sleepwear and loungewear market size is set to grow by USD 29,398.4 million between 2022 and 2027 and register a CAGR of 10.21%, according to Technavio research report. With a focus on identifying dominant industry influencers, Technavio's reports present a detailed study by the way of synthesis, and summation of data from multiple sources. Technavio offers in-depth market insights that assist global businesses to obtain growth opportunities. Read a Sample Report

The report also covers the following areas:

• Sleepwear and Loungewear Market size
• Sleepwear and Loungewear Market trends
• Sleepwear and Loungewear Market industry analysis

Sleepwear and Loungewear Market 2023-2027: Segmentation

• Distribution Channel 
• Offline
• Online
• Product 
• Sleepwear
• Loungewear
• Geography 
• APAC
• Europe
• North America
• South America
• Middle East And Africa

The market share growth by the offline segment will be significant for the growth of the sleepwear and loungewear market during the forecast period. The revenue of this segment comes mainly from the sales of products through specialty stores, including brand-owned stores, multi-brand stores, fashion stores, and apparel stores. Hypermarkets, supermarkets, convenience stores, and clubhouse stores as well as department stores are some of the other channels in the segment. Vendors are introducing new business and retail strategies, including better pricing strategies, widening product assortment, and expanding their retail landscape. Increasing geographic presence to enhance their offline sales is another strategy that vendors implement. This strategy helps them generate demand and sell products efficiently and cater to every consumer category in large geographic regions.

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The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Some of the major vendors of the sleepwear and loungewear market include Aimer online store, American Eagle Outfitters Inc., Authentic Brands Group LLC, BESTSELLER AS, Boardriders Inc., Chantelle SA, Hanesbrands Inc., Hennes and Mauritz AB, Jockey International Inc., La Perla Global Management UK Ltd., Lise Charmel, LUNYA, MASH Holdings Co. Ltd., Parahsol Srl, PVH Corp., Ralph Lauren Corp., Sleepy Jones LLC, Triangl Group Ltd., Victorias Secret and Co., and Wacoal Holdings Corp. To help businesses improve their market position, Technavio's report provides a detailed analysis of around 15+ vendors operating in the market.
Vendor Offerings

• Aimer online store - The company offers sleepwear and loungewear such as pajamas, chemises, and robes.
• American Eagle Outfitters Inc. - The company offers sleepwear and loungewear under the brands American Eagle and Aerie.
• Authentic Brands Group LLC - The company offers sleepwear and loungewear under the brand Frederick's of Hollywood.

The sleepwear and loungewear market is fragmented, and the degree of fragmentation will accelerate. The increased demand for designer and premium sleepwear and loungewear will offer immense growth opportunities. However, the presence of counterfeit products will hamper the market growth.

Sleepwear and Loungewear Market 2023-2027: Market Dynamics

Key Driver

• The introduction of products with advanced features and innovative designs drives the sleepwear and loungewear market growth.
• A rise in disposable income has increased the purchasing power of consumers, which positively influences their spending on apparel such as sleepwear and loungewear. 
• This propels the demand for premium sleepwear and loungewear.
• Due to the high demand for premium sleepwear and loungewear, vendors increasingly invest in product innovations and focus on utilizing sustainable raw materials and technologies that enhance the performance of products as well as improve the appearance and design of their offerings. 
• Vendors are introducing products with innovative designs based on the ongoing trends in the market, and they differentiate their products in terms of design, manufacturing technology, performance, raw material, fitting, size, and features. For instance, Calvin Klein by PVH offers a wide range of sleepwear of different styles, colors, and sizes.
• Moreover, products with advanced features and innovative designs are priced higher than ordinary sleepwear and loungewear, which leads to product premiumization along with product line extension.
• Hence, product innovation is expected to augment the growth of the market during the forecast period.

Leading Trends

• The growing demand for plus-size sleepwear and loungewear is the primary trend driving the sleepwear and loungewear market growth.
• Plus-size sleepwear and loungewear are designed to appeal to the fashion preferences of women with larger body sizes.
• Vendors have introduced plus-size sleepwear and loungewear to cater to this rising demand. For instance, Hanesbrands offers a wide range of plus-size sleepwear and loungewear through its brands such as Maidenform and Just My Size.
• A wide variety of colors are available in sleepwear and loungewear products to cater to consumers' preferences.
• Hence, vendors catering to the growing plus-size demand will drive the market growth during the forecast period.

Major Challenges

• The presence of counterfeit products is a challenge that may impede the sleepwear and loungewear market growth.
• The low price of counterfeit products increases their demand, and their availability adversely affects the sales and pricing strategies of vendors by diluting their market shares and hampering their reputation.
• In order to overcome these challenges, global vendors are compelled to price their products low, which reduces their profit margins.
• This affects the value sales of vendors in the market.
• Hence, the presence of counterfeit products will hamper the market growth during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact
businesses. Find more insights in a sample report!

Sleepwear and Loungewear Market 2023-2027: Key Highlights

• CAGR of the market during the forecast period 2023-2027
• Detailed information on factors that will assist sleepwear and loungewear market growth during the next five years
• Estimation of the sleepwear and loungewear market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the sleepwear and loungewear market
• Analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of sleepwear and loungewear market vendors

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Key Topics Covered: 

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global sleepwear and loungewear market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global sleepwear and loungewear market 2017 - 2021 ($ million)

• 4.2 Distribution channel Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)

• 4.3 Product Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
• Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 32: Chart on Comparison by Distribution Channel
• Exhibit 33: Data Table on Comparison by Distribution Channel

• 6.3 Offline - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 6.4 Online - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Distribution Channel 
• Exhibit 42: Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Product

• 7.1 Market segments
• Exhibit 43: Chart on Product - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Product - Market share 2022-2027 (%)

• 7.2 Comparison by Product 
• Exhibit 45: Chart on Comparison by Product
• Exhibit 46: Data Table on Comparison by Product

• 7.3 Sleepwear - Market size and forecast 2022-2027 
• Exhibit 47: Chart on Sleepwear - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Sleepwear - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Sleepwear - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Sleepwear - Year-over-year growth 2022-2027 (%)

• 7.4 Loungewear - Market size and forecast 2022-2027 
• Exhibit 51: Chart on Loungewear - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Loungewear - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Loungewear - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Loungewear - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Product 
• Exhibit 55: Market opportunity by Product ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 57: Chart on Market share by geography 2022-2027 (%)
• Exhibit 58: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 59: Chart on Geographic comparison
• Exhibit 60: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027 
• Exhibit 61: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 63: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027 
• Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 North America - Market size and forecast 2022-2027 
• Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027 
• Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027 
• Exhibit 89: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 India - Market size and forecast 2022-2027 
• Exhibit 93: Chart on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.12 France - Market size and forecast 2022-2027 
• Exhibit 97: Chart on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on France - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on France - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 101: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 102: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 103: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 104: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 105: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 106: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 107: Matrix on vendor position and classification

• 12.3 Aimer online store
• Exhibit 108: Aimer online store - Overview
• Exhibit 109: Aimer online store - Product / Service
• Exhibit 110: Aimer online store - Key offerings

• 12.4 American Eagle Outfitters Inc. 
• Exhibit 111: American Eagle Outfitters Inc. - Overview
• Exhibit 112: American Eagle Outfitters Inc. - Business segments
• Exhibit 113: American Eagle Outfitters Inc. - Key offerings
• Exhibit 114: American Eagle Outfitters Inc. - Segment focus

• 12.5 Authentic Brands Group LLC 
• Exhibit 115: Authentic Brands Group LLC - Overview
• Exhibit 116: Authentic Brands Group LLC - Product / Service
• Exhibit 117: Authentic Brands Group LLC - Key offerings

• 12.6 BESTSELLER AS
• Exhibit 118: BESTSELLER AS - Overview
• Exhibit 119: BESTSELLER AS - Product / Service
• Exhibit 120: BESTSELLER AS - Key offerings

• 12.7 Boardriders Inc.
• Exhibit 121: Boardriders Inc. - Overview
• Exhibit 122: Boardriders Inc. - Product / Service
• Exhibit 123: Boardriders Inc. - Key offerings

• 12.8 Chantelle SA
• Exhibit 124: Chantelle SA - Overview
• Exhibit 125: Chantelle SA - Product / Service
• Exhibit 126: Chantelle SA - Key offerings

• 12.9 Hanesbrands Inc.
• Exhibit 127: Hanesbrands Inc. - Overview
• Exhibit 128: Hanesbrands Inc. - Business segments
• Exhibit 129: Hanesbrands Inc. - Key offerings
• Exhibit 130: Hanesbrands Inc. - Segment focus

• 12.10 Hennes and Mauritz AB 
• Exhibit 131: Hennes and Mauritz AB - Overview
• Exhibit 132: Hennes and Mauritz AB - Product / Service
• Exhibit 133: Hennes and Mauritz AB - Key offerings

• 12.11 Jockey International Inc. 
• Exhibit 134: Jockey International Inc. - Overview
• Exhibit 135: Jockey International Inc. - Product / Service
• Exhibit 136: Jockey International Inc. - Key offerings

• 12.12 La Perla Global Management UK Ltd. 
• Exhibit 137: La Perla Global Management UK Ltd. - Overview
• Exhibit 138: La Perla Global Management UK Ltd. - Product / Service
• Exhibit 139: La Perla Global Management UK Ltd. - Key offerings

• 12.13 MASH Holdings Co. Ltd. 
• Exhibit 140: MASH Holdings Co. Ltd. - Overview
• Exhibit 141: MASH Holdings Co. Ltd. - Product / Service
• Exhibit 142: MASH Holdings Co. Ltd. - Key offerings

• 12.14 PVH Corp.
• Exhibit 143: PVH Corp. - Overview
• Exhibit 144: PVH Corp. - Business segments
• Exhibit 145: PVH Corp. - Key offerings
• Exhibit 146: PVH Corp. - Segment focus

• 12.15 Ralph Lauren Corp.
• Exhibit 147: Ralph Lauren Corp. - Overview
• Exhibit 148: Ralph Lauren Corp. - Business segments
• Exhibit 149: Ralph Lauren Corp. - Key offerings
• Exhibit 150: Ralph Lauren Corp. - Segment focus

• 12.16 Victorias Secret and Co. 
• Exhibit 151: Victorias Secret and Co. - Overview
• Exhibit 152: Victorias Secret and Co. - Product / Service
• Exhibit 153: Victorias Secret and Co. - Key offerings

• 12.17 Wacoal Holdings Corp. 
• Exhibit 154: Wacoal Holdings Corp. - Overview
• Exhibit 155: Wacoal Holdings Corp. - Business segments
• Exhibit 156: Wacoal Holdings Corp. - Key offerings
• Exhibit 157: Wacoal Holdings Corp. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 158: Inclusions checklist
• Exhibit 159: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 160: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 161: Research methodology
• Exhibit 162: Validation techniques employed for market sizing
• Exhibit 163: Information sources

• 13.5 List of abbreviations 
• Exhibit 164: List of abbreviations

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