Slutty Vegan Names Its First-Ever Operating Franchisee

World-Famous Plant-Based Burger Brand's Founder Gifts Brooklyn Location to the General Manager Who Ran It for Five Years

ATLANTA, Oct. 14, 2026 /PRNewswire/ -- Slutty Vegan, the world-famous, woman-owned plant-based burger brand founded by entrepreneur, author and reality-television star Pinky Cole Hayes, has named Destiny Correa its first-ever operating franchisee, officially converting the brand's Fulton Street location in Brooklyn, New York into its first operating franchised restaurant.

Correa spent nearly five years as General Manager of the Fulton Street location, helping build it into one of Slutty Vegan's flagship restaurants. In recognition of that determination and loyalty, Founder and CEO Pinky Cole Hayes gifted her the store outright, and Slutty Vegan waived both the initial franchise fee and the recurring marketing fee typically required of new franchise partners, in recognition of her years-long commitment to the brand.

"I walked into this store five years ago as a manager, and now I'm walking back in as the owner," said Correa. "Most people in this industry never get told that ownership is possible for them. Pinky told me it was, and then she helped make it a reality."

The Fulton Street location is now operating under Correa's ownership, building on the momentum of additional franchise deals the brand has already announced in other markets as it continues to expand nationally, including Washington, D.C., Detroit, Ohio and its home market of Atlanta.

"Destiny helped get Slutty Vegan Brooklyn up and running and has managed it beautifully ever-since," said Pinky Cole Hayes, Founder and CEO of Slutty Vegan. "She showed up every single day for five years and ran that store like it was already hers. Handing her the reins to own the store was a no-brainer and the right thing to do. She's proof that if you put in the hard work, Slutty Vegan will help you own something real."

Since launching in Atlanta in 2018, Slutty Vegan has grown from a viral burger concept into a nationally recognized brand known for bold flavors, high-energy customer experiences, and community impact. The brand's founder, Pinky Cole Hayes, is a best-selling author and philanthropist who built the brand from a single food truck into a cultural phenomenon. Cole Hayes has continued her rise to stardom this year as a cast member of Bravo's The Real Housewives of Atlanta, bringing her boldness and business savvy to one of television's most-watched franchises and introducing Slutty Vegan to millions of new fans.

The company's move into franchising marks growing demand for the brand across the country and a strategic focus on sustainable expansion in high-opportunity markets with experienced operators. For more information about the Slutty Vegan franchise opportunity, visit sluttyveganatl.com/franchise.

About Slutty Vegan
Founded in Atlanta in 2018 by visionary entrepreneur Aisha "Pinky" Cole Hayes, Slutty Vegan is a wildly popular, plant-based burger concept revolutionizing the fast-casual dining experience. Famous for its bold marketing, decadent vegan creations, and signature "Slut Sauce," the brand is on a mission to challenge the reputation of veganism as uptight and pleasureless. Slutty Vegan operates locations across the United States, continuing to expand its footprint and redefine the future of comfort food. For more information, visit sluttyveganatl.com/franchise/.

SOURCE Slutty Vegan