DALLAS, Jan. 9, 2013 /PRNewswire/ -- Demonstrating its ongoing commitment to providing small businesses with innovative solutions, AT&T* announced it will host a live web seminar on Thursday, Jan. 17, at 1 pm ET / 10 am PT entitled "Ride the Hottest Trends of 2013." Webinar participants will learn about a variety of mobile marketing and retail trends to ease small business growing pains in the new year.
The webinar kicks off the AT&T Fast Start program, which is designed to help small businesses take their business to the next level by connecting directly with industry experts, such as Rieva Lesonsky, Mario Armstrong, Susan Solovic and Alice Bredin, using social media and other platforms.
Rieva Lesonsky, co-founder and CEO of GrowBiz Media, best-selling author, contributing writer, and small business advocate, will primarily focus on:
- Identifying how small businesses can best serve each generation of consumer
- Looking at the tactics that will entice shoppers in 2013
- Promoting your small business
The webinar will share some of the hottest retail and mobile marketing trends and recommend ways to seamlessly manage small business operations by targeting each demographic with a custom approach. This is based on the insight that baby boomers might react differently than Gen Y consumers to certain media. Rieva recommends using a number of mobile business strategies such as email and text messaging to make messaging more effective and better manage your business remotely.
She will also share best practices and tips to keep your customers and prospects engaged via social media and location-based services. Research has shown that 33 percent of consumers would like to get deals via location-based services if they're near a preferred store.
Webinar: Thursday, Jan. 17 at 1 pm ET / 10 am PT
Twitter Chat: Directly following the webinar
Participants can register for the event by visiting http://go-att.us/Jan2013Webinar.
Small businesses wanting information about AT&T products and services can visit AT&T Small Business. For free business resources such as webinars, case studies, and best practices, visit the AT&T Small Business Solutions website.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
AT&T Inc. (NYSE : T ) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation's largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world.
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SOURCE AT&T Inc.