Smart Technology Innovations Led by Evolving mCommerce Convenience - Biometrics Company Ramps Up National Advertising for Newest Smart Wallet

CORAL SPRINGS, Florida, July 9, 2014 /PRNewswire/ --

Smart technology advancers compete to develop newest platforms as biometrics industry rapidly grows by leaps and bounds:  NXT-ID, Inc. (OTCBB: NXTD), Google Inc. (NASDAG: GOOG), Facebook Inc. (NASDAQ: FB), Apple Inc. (NASDAQ: AAPL) and Microsoft Corporation (NASDAQ: MSFT)

NXT-ID, Inc., (OTCQB: NXTD) a biometric authentication company focused on the growing m-commerce market, announces the  weekly schedule for its second series of 30 second spots on CNBC for its next generation smart wallet, Wocket™. The ads began airing Monday, July 7^th on Squawk Box and Fast Money. The new ad, "Introducing Wocket™, the Smart Wallet", comparing traditional bulky wallets with the Wocket is part of a new campaign that will include a social media contest that will be announced shortly.

The CNBC advertisements will air daily between 7:00am and 7:30am on Squawk Box and between 12:00pm and 12:30pm on Fast Money Half Time.

To read the full press release, please click here: http://www.fnmprofiles.com/profiles-nxtd.html

Wocket™ is a smart wallet, the next evolution following the smart phone and smart watch. NXT-ID is introducing its innovative, patent-pending Wocket™ as the next natural step in the evolution of smart devices. Wocket™ is a next generation smart wallet designed to protect your identity and replace all the cards in your wallet, with no smart phone required. The Wocket works anywhere credit cards are accepted and only works with your biometric stamp of approval.

The rapidly growing industry of biometrics pocketed $7.2 billion in 2012, according to Frost & Sullivan. And by 2020, it will swell to $20 billion, says Janice Kephart, Founder and CEO of the Secure Identity & Biometrics Association (SIBA). Even Google (NASDAQ: GOOG) and Facebook (NASDAQ: FB) are incorporating smart technology and facial recognition technology into their systems. Quoted in Newsweek, Kephart says, "Consumers will begin to see that biometrics delivers privacy and security at the same time." To read this full story, please click here: http://www.trefis.com/stock/nxtd/articles/245945/our-verdict-on-this-emerging-biometrics-company/2014-07-08

In another corner of the biometrics sector, Apple (NASDAQ: AAPL) is also jumping into the smart technology market with the development of its smartwatch. And according to other reports, Apple is also rumored to be entering the smart home race. Products the company could develop include speaker systems, control panels for homes and more.

Also in technology news, Microsoft Corp. (NASDAQ: MSFT) and Canon Inc. (NYSE: CAJ) recently broadened their strategic alliance with the announcement of a broad patent cross-licensing agreement. With this agreement, Microsoft and Canon gain licenses to each other's highly valued and growing patent portfolios. "This collaborative approach with Canon allows us to deliver inventive technologies that benefit consumers around the world," said Nick Psyhogeos, general manager, associate general counsel, IP Licensing of the Innovation and Intellectual Property Group at Microsoft. "Microsoft believes cooperative licensing is an effective way to accelerate innovation while reducing patent disputes."

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