Smartphones and Wearables Top Shopping Lists in 2015 [Survey]

BELOIT, Wis., March 11, 2015 /PRNewswire/ -- FatWallet.com, where millions of online deal hunters go to stack coupons with cash back, announced results from its annual Electronics Shopping Survey and INFOGRAPHIC (*TNS). The study revealed 75% of consumers will buy new electronics this year (up 4% from 2014) and 36% will spend $500 or more (up 19% from 2014) with a 21% increase from those spending at least $2,000. Other results report half of American adults (50%) plan to buy new smartphones (up 4% from 2014) and 21% will buy a new smartphone in order to lower costs from an existing mobile carrier.

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In addition, the study found that 1 in 10 will buy new wearables (up 50% from 2014). Millennials are 57% more likely to buy wireless tech this year. "With Apple Watch pre-orders looming, it's not shocking our survey found that wearables will trend big this year," stated Brent Shelton, FatWallet.com Online Shopping Expert. "Overall, Apple and Android dominate the mobile device market for popularity, especially with Millennials."

Half surveyed indicated they'll buy new smartphones this year and of those:

• 50% will buy Android smartphones (up 17% from 2014)
• 40% will buy iPhones
• 5% will buy Windows phones
• 7% will buy basic cell phones

Which will have the biggest influence on new smartphone purchases?

• 42% will upgrade existing smartphone
• 25% will switch to a different brand
• 20% want a bigger screen
• 12% will switch to no-contract

Electronics shoppers will buy 42% more wireless or Bluetooth headphones and speakers this year, 1 in 10 will buy new wearables (up 50% from 2014) and 16% of Millennials will buy wearables. Of the 27% that plan to buy a new tablet in 2015:

• 42% want iPads
• 32% want Android tablets
• 15% Windows tablets
• 10% want Kindles

Of the 34% that will buy a new laptop this year (up 30% from 2014):

• 25% will buy HP
• 22% Dell
• 19% Apple
• 10% Samsung
• 6% Lenovo
• 5% ASUS

The study also found consumers will use mobile devices when buying electronics 22% more this year (35% more for Millennials). "Moving forward, Windows, Amazon and other brand name devices will surely need to attract the Millennials demographic to stay competitive," continued Shelton. Consumers will also use online coupon/deal sites when buying electronics 11% more often than last year, 25% for Millennials.

FatWallet's annual March Mania Cash Back Sale offers online shoppers additional savings opportunities as dozens of top electronics retailers increase cash back through the end of March.

About FatWallet: As the preferred online coupons and cash back shopping resource for millions of smart consumers, FatWallet.com works closely with 1,700+ retailers like Kohl's, Best Buy, Ebay and Amazon to publish store discounts, coupon codes and Cash Back rewards to its members. The much celebrated FatWallet forums represent the pulse of an evolving online marketplace where smart consumers gather to share and learn. The FatWallet Deal Hunter app allows mobile shoppers to compare thousands of current deals on-the-go and the new FatWallet Express allows for quick cash back activation while shopping online.

*The national survey conducted online by TNS on behalf of FatWallet.com in March 2015 was fielded among 1,000 adults ages 18 or older.

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SOURCE FatWallet