SMASH KITCHEN AND THE SAN FRANCISCO 49ERS MAKE GAME DAY BETTER-FOR-YOU IN NEW PARTNERSHIP

SANTA CLARA, Calif., Sept. 23, 2025 /PRNewswire/ -- Today, Smash Kitchen announced a new multi-year partnership with the San Francisco 49ers that makes the game-changing condiment brand a Proud Partner of the NFL franchise. Starting this season, Smash's Organic Tomato Ketchup and Organic Yellow Mustard will be served in select Levi's® Stadium suites and clubs.

Co-founded by CEO Sameer Mehta, President Sean Kane, and actor/producer Glen Powell, Smash Kitchen uses clean ingredients, bold flavor, and mass-market accessibility that allow fans to enjoy the same stadium favorites while being health conscious.

"We created Smash Kitchen to modernize the American pantry and prove that great food doesn't have to mean compromising on what's healthy," said Mehta. "The 49ers represent everything we believe in: excellence, innovation, and never settling for good enough. This partnership is our chance to show millions of fans that you can have both incredible flavor and clean ingredients, and together we're going to redefine what game day food can be."

"Providing a world-class fan experience is a top priority for us," said Kevin Hilton, 49ers VP of Corporate Partnerships. "Smash Kitchen is our newest addition to the premium experience at Levi's® Stadium, and we are excited to work together this season and beyond."

Over the course of the NFL season, fans can expect social content, game-day activations, and retail support. This partnership is the start of Smash Kitchen's broader push into professional sports, by proving that "better-for-you" can be the new standard on game day, while setting a precedent for how sports organizations can prioritize fan health without sacrificing flavor or affordability.

For more information about the partnership, visit www.smashkitchen.com or follow @SmashKitchen and @49ers on social media.

About Smash Kitchen 
Born from a love of good food and great company, Smash Kitchen is dedicated to creating pantry staples, starting with condiments, that transform everyday meals into memorable moments. With clean, wholesome ingredients and crave-worthy flavors, we craft products that bring people together—whether at a backyard BBQ, a cozy family dinner, or a celebratory gathering. Founded by actor, producer Glen Powell, Sameer Mehta, and Sean Kane, Smash Kitchen stands for flavor, integrity, and connection, making every bite and every moment count. Learn more at SmashKitchen.com.

About San Francisco 49ers
The San Francisco 49ers, owned by the York family, currently play in the NFC West division and have won five Super Bowl trophies including Super Bowl XVI, XIX, XXIII, XXIV and XXIX. The franchise also has eight conference championships and 22 divisional championships and was the first major league professional sports team to be based in San Francisco over 75 years ago. Please visit 49ers.com and follow the 49ers on Facebook and X @49ers.

SOURCE Smash Kitchen