SMEG's small appliances add instant charm and retro style to any kitchen

NEW YORK, Oct. 30, 2014 /PRNewswire/ -- SMEG, the Italian appliance manufacturer famed for its classic style and advanced technology, has done it again – this time by introducing an innovative line of retro-style small appliances designed to capture the hearts and minds of discerning homeowners and gourmet chefs all across America. SMEG officially launched this new category in North America on October 23, 2014 at a press event in New York City.

Photo - http://photos.prnewswire.com/prnh/20141030/155633

After making a powerful impact in the world of large appliances, SMEG has collaborated with renowned Italian designers Matteo Bazzicalupo and Raffaella Mangiarotti of Deep Design, to create a beautiful new assortment of small appliances oozing with style. The small appliance project was a true creative collaboration with Deep Design and SMEG's own design team and represents a continuation of the SMEG 50s style collection, which includes the iconic FAB refrigeration and Victoria range. It wasn't a simple process to develop the concept in an artistic way, to intermingle retro-style and contemporary lines, and to engineer not only aesthetics, but high performance as well… and the result has been a great success! The small appliance new product line features colorful Toasters, Stand Mixers, Blenders, and Kettles, that offers homeowners an easy way to infuse Italian style into their homes.

"People expect surprising things from us, but still with functionality as their main focus," states Vittorio Bertazzoni, the CEO of SMEG. "Our products have to be solid in order to last for years. You have to keep using them and looking at them without getting bored. This is what makes SMEG unique! I have had the chance to do what my father did 40 years ago; work with great architects and designers to push the boundaries to create pieces which go beyond people's expectations and challenge the way they see domestic appliances." 

Replete with voluptuous curves and SMEG's signature lettering, the small appliance line is currently available for sale in the U.S. For more information, and a list of SMEG dealers, visit the SMEG USA website at www.smegusa.com.

New products include:

• 2-Slice Toaster TSF01
  • 6 browning levels for perfection
  • 7 colors – pastel blue, pastel green, pink, chrome, cream, black, red
• 4-Slice Toaster TSF02
  • 5 colors – cream, black, red, pastel blue, chrome
• Stand Mixer SMF01
  • 10 speeds with soft start
  • 5 colors - cream, red, black, chrome, pastel blue
• Kettle KLF01
  • 7 colors – cream, red, black, chrome, pastel blue, pastel green, pink
  • Auto shut-off at 212 degrees F
• Kettle KLF02 (available second half of 2015)
  • 7 colors – cream, red, black, chrome, pastel blue, pastel green, pink
  • Temperature setting from 122 degrees F to 212 degrees F (7 settings)
  • Keep Warm function, 360-degree swivel base
• Blender BLF01 (available first quarter 2015)
  • Preset programs: ice crush, smoothie

For more images and product information, visit: https://www.dropbox.com/sh/myu8uwfwcunegob/AABwwhVNoa5mFSPHM4WnmyARa?dl=0

Notes about the launch event on October 23^rd

Where: The October launch event in the pop up art atmosphere of the Gallery 151 in New York City is a very suitable space, which suits the products, their story and SMEG. SMEG as a company has a strong passion for art and architecture, and it has demonstrated this by collaborating with some of the most important architects and designers in the world, and the small appliances are part of this mindset and passion.

What's new: For this special launch event, SMEG seeks to underline the synergy between their entire retro line including the FAB28, the FAB5, the soon to come FAB32, the small appliance and the new Victoria range (TRU90).


All the buzz:

• During an evening event there is a cooking demonstration by Luca Manfe in collaboration with 'I love Italian Food' - an Italian not-for-profit association that promotes Made in Italy food around the world.
• Very special Italian wines Tenuta Setteponti - Tasca D'Almerita.
• #smeg50style

About SMEG

SMEG is an Italian domestic appliances brand, producing beautiful products that combine technology and style for consumers who follow design and its evolution. SMEG expresses the "Made in Italy" style by flawlessly combining design, performance, and attention to detail. Their distinctive appliances are born from collaborations with leading architects around the world. Every new product is, for SMEG, a handmade special, born from a design studio where form, ergonomics, and function have been carefully studied.

www.smegusa.com

Fast Facts

• SMEG products made for the U.S. include built-in ovens, ranges, stoves, hoods, refrigerators, dishwashers, and small appliances.
• SMEG is a family-owned company in its third generation of ownership. The current CEO is Vittorio Bertazzoni, Jr.
• SMEG has three factories in Italy, and 17 subsidiaries around the world.

History

SMEG was founded in 1948 by Vittorio Bertazzoni, Sr. from Guastalla, a town near the city of Reggio Emilia in Northern Italy, and is today one of the country's leading home appliance manufacturers. The Bertazzoni family's entrepreneurial history began in the 19th century, with members of the family starting out as blacksmiths. Today, SMEG is run by the third generation of Bertazzoni entrepreneurs, but it still keeps the memory of its beginnings alive in its Italian name: "Smalterie Metallurgiche Emiliane Guastalla," or the "Guastalla Emilia Enamel Works."

Innovation

Over the years SMEG has never stopped innovating. Always focusing on technology, research, and creativity, the brand has gone from strength to strength with the help of great architects and designers to create some truly iconic pieces. From the first "slim" dishwasher, to the design of the new cooktops, to the iconic FAB28 retro refrigerator, technology has always blended seamlessly with style.

Commitment to Sustainability

SMEG places a special focus on obtaining the highest energy efficiency class rating for its products, in order to help the environment, and improve the quality of life for its customers, employees, and neighbors. All SMEG factories are ISO9001, ISO14001, and OSHAS 18001-certified. SMEG's headquarters has been named amongst the most innovative in Italy, owing to its intelligent consumption management, and sustainable development policies.

SOURCE SMEG

Related Links

http://www.smegusa.com