Smiling Planet Selects Resound Marketing to Drive Public Relations and Product Placement for Line of Sustainable, Kid-Safe Plates and Bowls

Family-Owned California Company Taps Green Products PR Expertise of Princeton Agency To Promote Non-Toxic, Eco-Friendly Dinnerware

Jun 28, 2010, 06:00 ET from Resound Marketing

PRINCETON, N.J., June 28 /PRNewswire/ -- Resound Marketing (, an integrated marketing and PR agency focused on helping clients "make some noise," today announced that it has been named public relations agency of record for Smiling Planet (, a family-owned producer of sustainable, non-toxic, BPA-free, and recyclable dinnerware and other products that are fun and safe for kids of all ages. Manufactured in the USA, the whimsical, art-inspired line of plates and bowls can be found at Whole Foods and baby, natural product, design, and yoga boutiques around the world.

Founded by a husband and wife team with a background in arts and entertainment and a 150-year family legacy manufacturing porcelain and china, Smiling Planet is dedicated to making child-safe, earth-friendly products with designs that make people smile. The company will utilize Resound's Jumpstart PR Package, which offers a budget-friendly, short-term media outreach program for startups and small businesses - enabling them to cost-effectively put a sustainable PR program in place, and get the word out to key press contacts.

The Smiling Planet media program will span a five-week timeframe, with a focus on getting products in front of influential parenting, green, and lifestyle media across TV, print, and online – including the growing sphere of mommy blogs. In addition to opening new dialogue with editors on behalf of Smiling Planet, Resound will leverage its existing relationships with media outlets who have covered other agency clients such as NBC's TODAY show, FOX News, Parents, Daily Candy, Kiwi, TreeHugger, Green Guide, Babble, Baby Talk, Real Simple, Cool Mom Picks, and more.

Resound Marketing offers specific practices and programs for Green Products PR and Parenting & Baby Products PR – including show promotion campaigns at ABC Kids Expo and Natural Products Expo.

About Resound Marketing

Through results-driven PR and marketing programs, Resound Marketing helps clients "make some noise," and grab the attention of customers, partners, and the press. We're experts in delivering strategic marketing plans, high-impact press coverage, compelling copywriting, trade show & event planning, and social media marketing. Resound clients range from startups and small businesses to national brands, offering products and professional services in a range of industries – spanning babies & kids, tech & mobile, green, boomers & seniors, health care, financial services, consulting, and more. Don't need a full PR program? We also offer a wide range of short-term project options, PR toolkits, training, and seminars. For more information, visit

SOURCE Resound Marketing