Snack Factory Announces Whole Foods Market Launch

"Modern Classics line of Pretzel Crisps will hit stores in May."

Apr 27, 2010, 06:00 ET from Snack Factory

PRINCETON, N.J., April 27 /PRNewswire/ -- Snack Factory announced today that it will launch its new Modern Classics line of Pretzel Crisps at Whole Foods Market stores nationwide in May.

Modern Classics were unveiled at the Natural Products Expo West trade show in Anaheim, CA on March 12th and are the latest creation from Warren and Sara Wilson, the founders of Snack Factory and former owners of New York Style Bagel Chip Company.

The new line will join the current Deli Style and chocolate-covered Special Edition products in the Pretzel Crisps lineup.

Modern Classics were designed with the natural foods consumer and Whole Foods Market in mind. "The growth in natural foods arena has been tremendous and it's a space where we've really not been represented. The new line targets that space with a new look and unique flavors," said Perry Abbenante, Vice President of Marketing for Snack Factory.

Pretzel Crisps Modern Classics are a good fit for Whole Foods Market, according to Senior Global Grocery Coordinator Errol Schweizer. "Our east coast regions have had great success with Pretzel Crisps over the past few years. The product is a great snack option and we feel it's going to be a hit nationwide."

With only 110 calories per serving and four delicious flavors including Tuscan Three Cheese, Supreme, Cinnamon Toast and Classic, Snack Factory is encouraging consumers to "Rethink Their Pretzel." Snack Factory will be supporting the launch and creating awareness with a multifaceted activation campaign including advertising, product sampling and consumer events.

About Snack Factory –You may have already enjoyed several products created by Snack Factory founders Warren and Sara Wilson. With 30 years of snacking behind them, the Wilsons were the creators and former owners of the New York Style Bagel Chip Company and the Funnel Cake Factory. Located in Princeton New Jersey, Snack Factory continues to develop and bring to market high quality and unique products. Pretzel Crisps can currently be found in your supermarket's deli and at fine stores near you. For more information on Snack Factory's Pretzel Crisps please visit

SOURCE Snack Factory