SNICKERS® Enlists Rising Hollywood Force Adam Driver For Newest Super Bowl Commercial

New "You're Not You When You're Hungry" Ad Brand's Third Consecutive Super Bowl Spot

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Jan 11, 2017, 09:00 ET

HACKETTSTOWN, N.J., Jan. 11, 2017 /PRNewswire/ -- Today SNICKERS® unmasked the latest star of their award-winning "You're Not You When You're Hungry" campaign – actor Adam Driver. The new spot marks the third consecutive year the brand will advertise during the Super Bowl and brand's fifth appearance overall.

Created by BBDO New York, the new Super Bowl 51 ad is the next installment in the iconic 'You're Not You When You're Hungry' campaign.

"The SNICKERS® 'You're Not You When You're Hungry' Super Bowl commercials have become an annual event," said Adam Driver. "I'm excited to be a part of this iconic commercial moment on the world's biggest stage."

"Partnering with one of Hollywood's most popular actors is just one way we'll continue to raise the bar to deliver amazing Super Bowl spots," said Allison Miazga-Bedrick, SNICKERS® Brand Director. "We know our fans are hungry for more, and we have plans that are sure to satisfy before, during and after the game."

A HISTORY OF SUPER BOWL SUCCESS
SNICKERS®, which is an official NFL sponsor, has a rich history of advertising during the Super Bowl. The brand debuted the very first "You're Not You When You're Hungry" commercial featuring Betty White during Super Bowl XLIV in 2010, which scored with both fans and media. Since then, SNICKERS® has featured dozens of celebrities and athletes around the world as part of the "You're Not You When You're Hungry" campaign, including Danny Trejo and Steve Buscemi in 2015.

The new commercial is part of a fully integrated 360 campaign to reinforce the brand's connection to hunger satisfaction throughout Super Bowl 51, various elements of which also will feature Driver. For more information on SNICKERS® or the brand's Super Bowl 51 ad, fans should visit SNICKERS® on Facebook or Twitter.

About Mars, Incorporated

Mars, Incorporated is a private, family-owned business with more than a century of history, $35 billion in sales, and six diverse business segments producing some of the world's best-loved brands: PEDIGREE®, ROYAL CANIN®, IAMS®, BANFIELD® CESAR® (Petcare); M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY®, TWIX® (Chocolate); DOUBLEMINT®, EXTRA®, ORBIT®, 5™, SKITTLES® (Wrigley); UNCLE BEN'S®, DOLMIO®, MASTERFOODS®, SEEDS OF CHANGE® (Food); ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® FLAVIA® (Drinks); and COCOAVIA® (Symbioscience). Headquartered in McLean, VA, Mars operates in 421 facilities across 78 countries, where our more than 80,000 Associates —all united by the company's Five Principles of Quality, Efficiency, Responsibility, Mutuality and Freedom –strive every day to create relationships with our stakeholders that deliver growth we are proud of.

For more information about Mars, Incorporated, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn and YouTube.

SOURCE Mars, Incorporated