HACKETTSTOWN, N.J., Jan. 29, 2015 /PRNewswire/ -- The fans spoke … and SNICKERS® Brand listened. For the first time in company history, Mars Chocolate North America has released one of its coveted Super Bowl commercials prior to the game due to a groundswell of requests from fans on social media eager to see the latest "You're Not You When You're Hungry" spot from SNICKERS®.
The new 30-second commercial, created by BBDO New York, showcases how even America's most square family – The Brady Bunch – can become out of sorts when hungry. The spot follows a hungry Marcia Brady, portrayed by action movie star Danny Trejo, throwing a furious tantrum in the Brady family's iconic '70s-style living room. A SNICKERS® bar from her parents, Carol and Mike, transforms Marcia back into her girl-next-door self, although a humorous coda to the spot shows hunger has also transformed her sister, Jan, into a petulant whiner played by acclaimed actor Steve Buscemi.
Earlier this month, SNICKERS® released a brief teaser for the commercial and announced that if fans generated 2.5 million engagements via social media the brand would release the full spot early – and they came through. Fans can now watch the full commercial on the official SNICKERS® YouTube page (www.youtube.com/snickers), as well as during the first quarter of Super Bowl XLIX on Sunday, February 1, on NBC.
"We've learned that Super Bowl season extends well beyond the game, which is why we gave the keys to our fans to unlock the commercial early," said Allison Miazga-Bedrick, Director, SNICKERS® Brand. "Since we released a teaser of the commercial on January 21, millions of consumers have rallied and requested to see the full spot. It's even more proof of the power of our brand and this campaign."
About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™ and WISDOM PANEL™.
For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars
SOURCE Mars, Incorporated