'Snuggie Rap Kidz' Warms Hearts at the First-Ever Snuggie® Choice Film Awards

Winning Videos Revealed, along with Snuggie® Fall 2010 Line

Oct 20, 2010, 15:06 ET from Allstar Products Group

HAWTHORNE, N.Y., Oct. 20 /PRNewswire/ -- From the New York premiere to couches across America, the winning videos from the first-ever Snuggie® Choice Film Awards are ready for prime-time viewing.  The winners were announced today at the official premiere event in New York, hosted by comedian Christian Finnegan.  "Snuggie Rap Kidz," directed by Dorothy Benson of Leesburg, Virginia, took home the Film Awards' Grand Prize and $5,000, after receiving the highest number of fan votes of the six finalist videos.

(Photo:  http://photos.prnewswire.com/prnh/20101020/NE84262 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20101020/NE84262 )

"Teach YOU How to Snuggie" directed by Jesse Meeker of Oakland, California, and "Snuggie Stud" by Tara Deem of Dallas, Texas received second- and third-place honors and $2,500 each.  All finalists were the first to receive the full Snuggie® blanket Fall 2010 line.  Other finalists recognized at the event included:

The Film Awards were inspired by thousands of fan-created videos paying homage to the Snuggie® blanket-with-sleeves phenomenon.  Finalists' videos drew nearly 5,000 votes collectively.

"Snuggie® is a brand that very much follows its fans and constantly gives fans something new, from the Film Awards to a whole new line of Snuggie® blankets this fall," said Linda Hotz, Director of Marketing for Allstar Products Group, maker of the Snuggie® blanket with sleeves.  "The high-caliber creativity and quality demonstrated by the six finalist videos was impressive and flattering!"

On the occasion of the Film Awards premiere event, Allstar Products Group also unveiled the Snuggie® Fall 2010 line, with new Snuggie® blankets for everyone in the house – from the tween set to college kids to mom, dad and grandpa, even the family pet.  Highlights include:

  • Snuggie® Peace & Love and Clouds designs;
  • Snuggie® Microplush in new Zebra and Leopard prints;
  • Snuggie® for Kids, including Princess and Camouflage,  and
  • A new and improved Snuggie® for Dogs line, featuring blanket coats with hoods.

Finalist videos and more information about the Snuggie® Choice Film Awards, and new Snuggie® blanket styles, are available at www.SnuggieFanClub.com.

About Allstar Products Group

Allstar Products Group, a leading consumer products company, has revolutionized today's consumer experience with the introduction of brands such as Snuggie® Blanket with Sleeves, Topsy Turvy® Planters, Bendaroos® Building Sticks, Perfect Brownie™ Pan Set, Emery Cat™ Board and Bumpits® Hair Inserts, among others.  Recognized in 2009 as "Marketer of the Year" by the Direct Response Marketing Association, Allstar Products Group has created some of the most successful and original direct-response campaigns in DRTV history.  The company's products have attracted millions of consumers and are available in the U.S. and internationally through a variety of distribution channels, including direct response television, internet and retail stores.  For more information, visit www.AllstarProductsGroup.com.  

Allstar Products Group is based in Hawthorne, New York.

SOURCE Allstar Products Group