REDWOOD CITY, Calif., March 10, 2020 /PRNewswire/ -- Zeno Functional Food's SOBAR protein-bar, the world's first food specifically designed to reduce alcohol absorption, was the winner in FoodBev Media's World Food Innovation Awards in the Best health or wellness food category. SOBAR was also selected as a finalist in the category Best snacking innovation.
"I am humbled by this international recognition," said SOBAR inventor Joseph Fisher, MD PhD. "I believed that creating a low-calorie snack that could help people drink more responsibly and keep sober was a sound idea. I'm so pleased that the global health and wellness community has both embraced and validated the SOBAR approach."
World Food Innovation Awards
Awarded in London by FoodBev Media, the innovation awards are an annual global competition for new products and the longest and most established awards scheme in the food industry. Entries come from companies around the world pitting the largest food conglomerates against each other as well as against the smallest of emerging brands. Submissions are evaluated based on their innovative approach, functionality, potential health benefits, market impact, and problem-solving capabilities; the awards are divided into 28 distinct categories.
SOBAR is a convenient 210-calorie snack bar that uses a patent-pending mix of ingredients, termed Alco-HOLD, designed to hold alcohol in the stomach longer where it can be more effectively inactivated. This food demonstrated remarkable efficacy in a published and peer-reviewed clinical trial, reducing alcohol absorption by about 2x as much per calorie compared to the control foods evaluated. SOBAR is currently available in the U.S. in 3 flavors and new formulations designed for global distribution will launch by Q3 2020. ZENO is currently seeking importing and distribution partners in other countries.
Related links: https://www.getsobars.com
FoodBev Media awards announcement: https://www.foodbev.com/news/world-food-innovation-awards-2020-winners-announced/
Social media: @getsobars
CONTACT: Joseph Fisher, MD, PhD, President
Email: ([email protected])
DO NOT DRINK AND DRIVE. Eating a SOBAR or any other food: (1) does not prevent all alcohol absorption and you can still become intoxicated. (2) will not sober you up or lower your blood alcohol level if you are already intoxicated. (3) can slow alcohol absorption and you may experience a delayed effect from the alcohol consumed.
SOURCE Zeno Functional Foods, LLC