Soccer.com and Borussia Dortmund Announce Partnership to Elevate U.S. Fan Experience

HILLSBOROUGH, N.C. and DORTMUND, Germany, May 1, 2025 /PRNewswire/ -- Bundesliga powerhouse Borussia Dortmund (BVB) and Sports Endeavors, LLC, owner of the leading American soccer specialty retailers, Soccer.com and WorldSoccerShop, announce an exciting new fan-focused partnership to enhance American soccer engagement through exclusive access to Borussia Dortmund.

The collaboration aims to elevate the German club's brand visibility and fan engagement in the United States and comes at a pivotal time, with both partners looking to build on their shared passion for powerful storytelling and delivering unforgettable fan experiences ahead of the upcoming FIFA Club World Cup 2025™.

Exclusive Soccer.com and WorldSoccerShop content – made possible with next-level access to BVB – will capture the club's spirit and fabled talent pipeline that has made BVB one of Germany and Europe's most successful clubs.

In addition, Soccer.com will be a key partner in BVB-hosted events and parties, providing fans with unparalleled opportunities to connect with their soccer idols and immerse themselves in the vibrant culture of BVB.

"Partnering with Soccer.com and WorldSoccerShop marks an exciting new chapter for Borussia Dortmund in its efforts to expand our reach and deepen connections with the U.S. fan base," said Marc Lingenhoff, Managing Director for BVB Americas, Inc. "Their innovative approach to content and event engagement will play a crucial role in our strategy to build the BVB brand in America."

Mike Moylan, Co-Founder and CEO of Sports Endeavors, added, "This collaboration underscores our commitment to delivering unmatched experiences to our community of soccer fans nationwide. By combining BVB's rich legacy and talent with our industry-leading digital platform and expansive merchandise offering, we are poised to revolutionize how fans engage with the sport."

Brian Berklich, Chief Marketing Officer of Sports Endeavors, emphasized the mutual benefits of the partnership, stating, "From the unmatched energy of Die Gelbe Wand to the proud heritage of Die Schwarzgelben, our partnership is designed to celebrate and share with American fans what makes Borussia Dortmund so special. Fans can look forward to exclusive behind-the-scenes access, immersive digital storytelling, and one-of-a-kind experiences that reflect both our brands' passion for the game and commitment to the American soccer community."

This partnership builds on Sports Endeavors' more than 40-year track record of delivering top-tier gear, exclusive jersey drops, and unmatched soccer content to fans across the U.S. As BVB looks to grow its presence in the American game, teaming up with Sports Endeavors is a natural fit – fueling soccer passion across the U.S by connecting players and fans with one of Europe's most iconic clubs.

For more information on the partnership and upcoming events, please visit www.soccer.com/bvb or www.worldsoccershop.com/bvb.

About Borussia Dortmund:

Formed in 1909, Borussia Dortmund is internationally recognized for its great level of domestic and European success. Winners of eight German championships, five DFB-Pokals (German Cup) and seven German Supercups, BVB also was the first ever German club to win a European Cup (Cup Winners' Cup) in 1965 and the first from the Bundesliga to win the UEFA Champions League (as well as the Intercontinental Cup) in 1997. Dortmund has one of the largest fan bases in the world and with the largest football stadium in Germany known for its legendary Yellow Wall, a stand that holds 25,000 fans alone, their supporters display one of the highest average attendance levels in the world.

About Sports Endeavors, LLC:

Founded in 1984 by brothers Mike and Brendan Moylan, Sports Endeavors is a leading global provider of sports gear and apparel. The company's family of brands includes Soccer.com, WorldSoccerShop and 431Sports.

A portfolio company of Seawall Capital, Sports Endeavors' purpose is to help players, fans, and families pursue their passion for sport. Sports Endeavors offers an unmatched selection of high-quality merchandise from top brands, and is committed to inspiring and supporting the sports community.

Learn more at sportsendeavors.com

Press Contact:

Lynn Munroe
845-548-1211

SOURCE Sports Endeavors, LLC