Social Commerce Company, BeachMint Launches HomeMint With Justin Timberlake and Interior Designer Estee Stanley
Innovative Home Design And Style Store, HomeMint.com, set to launch Spring 2012
17 Apr, 2012, 02:32 ET
SANTA MONICA, Calif., April 17, 2012 /PRNewswire/ -- Announced today, BeachMint will launch HomeMint, a collection of home goods and art curated and designed by Justin Timberlake and interior designer and celebrity stylist, Estee Stanley available exclusively online at www.homemint.com.
Internationally renowned artist, style icon and entrepreneur Justin Timberlake, named Designer/Curator for the site commented, "HomeMint combines my love of architecture and interior design with my passion for technology and social media to create a brand that offers aspirational designs for the home at accessible prices."
Estee Stanley, celebrity stylist and acclaimed interior designer with clients including Timberlake, Mary Kate and Ashley Olsen and Nicole Richie, named Designer/Curator for HomeMint stated, "Justin and I have developed a great collaborative relationship over the years working on his various homes. HomeMint is an exciting way to share our creativity and expertise with a much wider community."
BeachMint CEO Josh Berman commented, "We're excited to bring our customers an affordable luxury home collection that combines Estee's extraordinary design experience with Justin's distinctive style". President Diego Berdakin added, "HomeMint is a natural addition to our family of brands. BeachMint's social commerce experience is about personalization and curation and there is no place that's more important than a customer's home."
HomeMint shoppers will be able to purchase products at non-member pricing or pay a monthly membership fee of $9.99, which is applied as a credit towards any purchase. Membership benefits include exclusive member pricing, early access to limited edition products and personalized selections each month matched to their individual style. The HomeMint collection will include a wide range of prices from $10 for accessories to $10,000 for unique objects and art.
HomeMint will launch this spring as the latest of BeachMint's growing family of online brands, which includes JewelMint, StyleMint, BeautyMint, and ShoeMint.
BeachMint is a venture backed social commerce company for celebrity and designer-curated direct to consumer sites, founded by serial tech entrepreneurs, Josh Berman (Co-Founder MySpace) and Diego Berdakin. BeachMint launched their first brand, JewelMint.com, with Kate Bosworth and celebrity stylist, Cher Coulter, in October 2010, StyleMint.com with Mary-Kate Olsen and Ashley Olsen in July 2011, BeautyMint.com with Jessica Simpson and celebrity skincare expert, Nerida Joy, in October 2011, and ShoeMint.com with Rachel Bilson and celebrity stylist, Nicole Chavez, in collaboration with Steve Madden.
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