Social Kapture Launches Advanced Marketing Dashboard to Address Multibillion-Dollar Inefficiency in Multifamily Marketing

All-in-One Marketing Intelligence Platform Streamlines Operations and Drives Better ROI Through Advanced Analytics and Data-Driven Insight 

LOS ANGELES, Feb. 20, 2025 /PRNewswire/ -- Social Kapture, a leading full-service digital marketing agency for the multifamily industry, today announced the launch of its Social Kapture Dashboard. This new platform is set to transform how property management groups approach marketing in an increasingly competitive and digital-focused landscape.

Built for multifamily professionals, the Social Kapture Dashboard consolidates portfolio management, ad performance tracking, social media insights and reporting into a single platform. It offers real-time performance metrics, advanced analytics, and automated budget optimization recommendations, integrating seamlessly with major property management systems and marketing channels.

The company's latest offering addresses key challenges facing the multifamily sector.

• 65% of multifamily professionals are concerned about prospects meeting rental qualifications.
• 88% of marketing teams utilize Internet Listing Services (ILS) as a cornerstone of their strategy.
• Over 80% of marketers plan to maintain or increase their budgets for paid search and social media in 2025.
• 67% of marketing professionals believe that finding technology partners for more precise audience targeting would be extremely helpful in meeting leasing goals.

Founded in 2016 by multifamily industry veteran Annette Valle, Social Kapture has established itself as a trusted partner for over 35 property management companies across more than 200 cities.

"With the Social Kapture Dashboard, we're giving teams everything they need to stay organized, informed, and empowered," said Valle, Founder and CEO of Social Kapture. "This is more than just a tool—it's a partner in helping our clients achieve exceptional results with clarity and confidence."

The dashboard features an intuitive, visually striking interface that simplifies property management and performance analysis. From portfolio overviews to customizable reports, the platform is tailored to the specific needs of multifamily marketers.

As the multifamily sector faces challenges in 2025, including a projected 2.2% rent growth (below the long-term average) and an expected increase in vacancy rates to 6.2%, tools like the Social Kapture Dashboard become crucial. The platform aims to help property managers navigate these challenges by optimizing marketing spend and improving lead generation efficiency.

"Our advanced analytics tools are helping advertisers improve budget efficiency, ensuring every dollar works harder to generate leads and leases," said Valle. "We are really excited about what we have built to help our clients surpass their business objectives."

The launch of the Social Kapture Dashboard represents a significant step forward in multifamily marketing technology, offering a comprehensive solution to the evolving needs of property managers in an increasingly competitive digital landscape.

For more information about the Social Kapture Dashboard and how it can elevate your marketing efforts, visit https://www.socialkapture.com.

About Social Kapture

Founded on May 24, 2016, by Annette Valle, Social Kapture is an industry-leading agency specializing in digital marketing for multifamily properties. Drawing on her decade of experience in the apartment industry, Annette developed Social Kapture to deliver expert strategies and creative solutions tailored to the unique needs of property management professionals. Today, the agency's team of creatives and experts serves clients nationwide, helping them achieve success through innovative social and digital marketing campaigns.

SOURCE Social Kapture