PATCHOGUE, N.Y., Nov. 28, 2018 /PRNewswire/ --As part of their mission to help businesses get the most out of their online content, social media agency, fishbat, explains the benefits of conversion rate optimization.
One of the biggest buzzwords in digital marketing is SEO, or search engine optimization. However, many businesses don't realize the importance of the other side of the equation - CRO, or conversion rate optimization.
Listed below are a few ways that conversion rate optimization can help elevate a company's website to the next level:
Better Understand The Customer. One of the primary ways that conversion rate optimization can help a business is in the valuable insight that it provides into the mind of the consumer. CRO is all about taking a website and tweaking it for optimal results. This means looking at aspects like website design, the type of content on each page, and even something as simple as where the company places hyperlinks. By testing out different layouts, businesses can understand how their user base thinks and use that knowledge to guide their decisions in future marketing efforts.
Leverage Current Website Traffic. The main goal of search engine optimization is to drive more traffic to the site, but chances are most businesses have a certain level of traffic already. Conversion rate optimization takes the hits that a page is already receiving and makes each visit more valuable by turning simple views into conversions. In this way, it's an incredibly cost effective form of marketing since it works both with current visitors and with everyone that visits in the future.
Increase Website Profits. Perhaps the most important aspect of conversion rate optimization, and the one that businesses care about the most, is its ability to increase the company's profits. While search engine optimization might get customers in the door, so to speak, it's CRO that will make the difference between a useless visit and a sale.
CRO is useful outside of direct sales too, playing an important part in any aspect of a company's online presence where they are looking for a consumer to take action. This includes sales, but could also include something as simple as signing up for an email list or even just liking a Facebook page. Taking action and adjusting the layout and content on a website can have a far-reaching impact in almost any way that a company interacts with their customers.
From the moment a customer visits a web page to the eventual conversion, CRO is all about guiding them through the process - offering support and well-placed advertising at every step along the way.
fishbat digital marketing company is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.