LONDON, September 15, 2015 /PRNewswire/ --
Series of videos by Vision Direct shows the many ways in which everyone can benefit from making the shift to contact lenses
Vision Direct has launched a series of videos to inspire consumers to try contact lenses. These highly shareable short videos and GIFs show the many modern-life scenarios in which glasses can get in your way.
The light-hearted scenes show everything from a young man encountering an awkward moment at dinner with his new boyfriend, a lady trying unsuccessfully to apply false eyelashes, and a would-be superhero finding out that glasses are the very last thing he needs to complete his look.
The campaign, dubbed #TryContacts, hopes to inspire more glasses-wearers to change from frames to affordable contact lenses. According to a 2013 study by The College of Optometrists, 69% of people in the UK wear glasses and 13% are contact lens wearers. Vision Direct hopes to increase the proportion of people seeing contact lenses as a viable option.
The videos are being promoted across the company's multiple social platforms, including Facebook and Twitter, with the hashtag #TryContacts.
"We hope this campaign will make more people think about the benefits of switching to contact lenses. Many glasses-wearers are unaware that they can buy contact lenses online and that they are an affordable option," said Ashley Mealor, Vision Direct's Chief Marketing Officer.
"By allowing consumers to engage with Vision Direct on social media, we hope to raise awareness about the possibility of buying contact lenses as easily as they buy anything else online."
About Vision Direct
Founded in 2004 as Optical Partners plc, Vision Direct Group Ltd is the largest online retailer of contact lenses, solutions and eye care products in Europe. The company has websites targeting the United Kingdom, Italy, Belgium, France, Ireland, the Netherlands and Spain. For more information, visit VisionDirect.co.uk.
Ads featured on: Vision Direct microsite http://www.visiondirect.co.uk/trycontacts
SOURCE Vision Direct