BOULDER, Colo., June 11, 2012 /PRNewswire/ -- Social media marketing agency, Room 214, received the Grand Peak Award at the Colorado American Marketing Association's Peak Awards for their social media campaign with Udi's Gluten Free Foods.
Room 214 received the Gold Award for the social media / viral marketing category, then took the evening's top (Grand Peak) award for the "Udi's Joy Mission."
The awards recognized work that included a custom Facebook application developed by Room 214 as part of a 2011 holiday campaign focused on inspiring word of mouth awareness and giving back to the community.
Through Udi's Facebook page, fans of the brand could virtually send free Udi's Gluten Free "gift bundles" to three of their friends. Those friends could then redeem the gift bundle to have it physically delivered to their front door.
In an effort to extend this giving frenzy to those in need, Udi's also pledged to donate one meal to a family in need for every new Like to their page. By the end of the campaign, 40,000 meals were donated to families, and over 25,000 people were sent free Udi's Gluten Free Foods.
"Udi's Joy Mission was a highly successful campaign that drove significant product awareness and donated real meals to those in need," explained Pete Hall, Room 214 Group Practice Director. "We were delighted to see the Udi's community utilize this Facebook application to share their passion for Udi's Gluten Free with their friends and loved ones."
You can view a video of the application in action here: http://youtu.be/j3xn9wVxLXM
The Peak Awards is one of the largest annual marketing events in Colorado and honors a variety of talent and achievement within the marketing and advertising community. Colorado American Marketing Association awards entries in a variety of categories such as print advertising, search engine marketing, video production, and social media. Winning entries are not only determined on the look and aesthetics of an entry, but focus more on the effectiveness and overall product the campaign presents.
The Grand Peak Award is the Colorado American Marketing Association's top prize for the Peak Awards. It is awarded to the campaign which shows the most exemplary example of marketing from the previous year.
About Room 214
Room 214 is a social media marketing agency providing social media and digital marketing solutions for iconic brands and companies seeking leadership in their markets. You hire Room 214 to help with: social media research and strategy, content marketing, video production and visual story telling, social media monitoring and campaign planning, community management and reporting, search engine and conversion optimization, search marketing and online advertising, custom Facebook application development and ad buys, blog and mobile-friendly website optimization.
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